ETERNELS

ClientPUY DU FOU
Category A02. Fiction & Non-Fiction Films: 5-30 minutes
TitleETERNELS
Product/ServicePUY DU FOU
Entrant QUAD PRODUCTIONS Paris, FRANCE
Idea Creation LES GROS MOTS Paris, FRANCE
Production QUAD PRODUCTIONS Paris, FRANCE
Production 2 FIX STUDIO Paris, FRANCE
Credits
Name Company Position
Nicolas Schmitt LES GROS MOTS Creative Director
Gérald Schmite LES GROS MOTS Creative Director
Florian Simon LES GROS MOTS Head of Production
Bruno Aveillan Quad Productions Director
Bruno Aveillan Quad Productions Cinematographer
Martin Coulais Quad Productions Producer
Claudia Traeger Quad Productions Line Producer
Nataly Aveillan Fix Studio / Quad Group Post Producer
Nathan Stornetta freelance Music

Why is this work relevant for Entertainment?

"Eternels" is a blockbuster that aims to break the codes of commercials. The brand has marketed this project as "an 8th art, a new way of telling and staging stories that have a universal soul and breath, transcending all cultures". The production budget (excluding space purchase), close to 2 million euros is considerable. The film was cut in 3 versions of 7min, 5.40min and 3.30min. The film made waves in the press and mostly on social media, people acknowledging the quality of the commercial and starting debates about how the film reflected the emotions experienced at the parc.

Background

At the origin of this initiative, the Puy du Fou, a historical theme park in Vandee, France, which decided to strike a big blow. Second French park behind Disneyland Paris with 2.2 million visitors in 2017, Le Puy du Fou intensifies its communication before the summer season. The park is split into 26 main shows each running for approximately 30 to 40 minutes. The Cinescenie, the history retrospective show, is the biggest one, played only 28 times a year, with each time 2400 actors, 120 horsemen and 4000 volunteered extras called « Puyfolais ». The Puy du Fou offers a journey back in time: from the Middle Ages to the First World War, visitors can relive the great events of history in shows and share the fate of heroes for a day or forever and forget all about the 21st century!

Describe the creative idea

1915, Verdun. Our hero, looks at a picture of his beloved, she's calling for help. The infantryman crawls to a wooden hatch that he opens to fall... into the hold of a 13th century boat! Assailed, he escapes by jumping into the water. He sinks but his sweetheart reaches out her arm. He is hoisted on a boat that turns out to be… a Viking's boat! He flees to the countryside and takes a sword from a rock. He fights King Arthur and his knights before fleeing on a horse. Musketeers accompany him to a Roman arena. He discovers his fiancée in the middle of a chariot race. He frees her and they pose for a picture. At the train station, they tear the picture apart and the infantryman closes his eyes... To reopen them in the trenches, just like visitors whom never stop travelling in Puy du Fou.

Describe the strategy

In a few seconds, this film needed to make the Puy du Fou's work understandable, to carry strong emotions drawn from history and the French legend with the real scenery, the real actors and the real costumes of the Puy du Fou. The idea was to shift communication to reach an international level. It's not an ephemeral commercial, the film is destined to last over time and to support the development of the Vendée show abroad. Present in Spain, the Netherlands and the United Kingdom, the Puy du Fou is now also targeting China. This film without dialogues is easily exportable.

Describe the execution

This project required two and a half years of preparation, one week of shooting and five cameras filming simultaneously. The film involved more than 200 actors from Le Puy du Fou, 600 costumes, 30 horses. But also, 2 tons of fireworks, 30 make-up and costume artists, 2 drones and more than 60 hours of rushes. We had 6 days to shoot. Some spectacular sequences like the First World War, or the chariot race scene in the Roman arena would usually require days, sometimes even weeks of shooting when the opening sequence was shot in only one afternoon. Shooting in the park itself was a great challenge, as most of the sets are designed to be seen from a specific angle. The shark scene was the only one we did not shoot inside the park but in the sea, with about 25 real sharks.

Describe the outcome

The film premiered on Easter Day, Sunday, April 21, at 8:40 pm on TF1, the most watched channel in France. Viewers were then able to discover this film on all the television channels and digital platforms of the TF1 group (TF1, TMC, TFX, TF1 Film Series). "Eternels" was also broadcast on the social networks of Le Puy du Fou, on YouTube and was shown in more than 500 cinemas. The film now has more than 1.5 million views on YouTube. It was praised at its release, many people thinking it was a movie trailer instead of a commercial for the Puy du Fou parc.