Title Brand Product / Service Entrant Company Location Production Location Award
B04 Excellence in Partnerships in Talent
DOMINO'S ORIGINALS: LOLITO
DOMINO'S PIZZA / DOMINO'S PIZZA
ARENA MEDIA Madrid SPAIN WEBEDIA Madrid SPAIN
C02 Digital & Mobile Games
WWF #NOBUILDCHALLENGE
WWF / NGO
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL Paris FRANCE
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO Stockholm SWEDEN
D01 Sports: Film, Series & Audio
DFB-WOMEN – YOUR GAME, YOUR BEAT, YOUR BANK
COMMERZBANK AKTIENGESELLSCHAFT / BANK / BRAND PARTNERSHIPS DFB
THJNK Hamburg GERMANY MARKENFILM Hamburg GERMANY
VODAFONE 5G BLIND SKIING
VODAFONE / 5G NETWORK
WAVEMAKER Düsseldorf GERMANY MSTUDIO Düsseldorf / BSP MEDIA Hamburg GERMANY
D03 Sports: Digital, Social & Emerging Tech
WWF #NOBUILDCHALLENGE
WWF / NGO
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL Paris FRANCE
THE 99% BROADCAST
SYDBANK / BANKING
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK GOBSMACK PRODUCTIONS Copenhagen DENMARK
Bronze
D04 Excellence in Brand Integration & Sponsorship / Partnership
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY 14 FRAMES Cologne / FC-TV Cologne GERMANY
GRÖNBORG LIVE
SVENSKA SPEL SPORT & CASINO / ODDSET
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS Stockholm SWEDEN
SWEET2ANNIE1
KIA / AUTOMOTIVE
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM THE NETHERLANDS
VODAFONE 5G BLIND SKIING
VODAFONE / 5G NETWORK
WAVEMAKER Düsseldorf GERMANY MSTUDIO Düsseldorf / BSP MEDIA Hamburg GERMANY
DFB-WOMEN – YOUR GAME, YOUR BEAT, YOUR BANK
COMMERZBANK AKTIENGESELLSCHAFT / BANK / BRAND PARTNERSHIPS DFB
THJNK Hamburg GERMANY MARKENFILM Hamburg GERMANY
Short List
DOMINO'S ORIGINALS: LOLITO
DOMINO'S PIZZA / DOMINO'S PIZZA
ARENA MEDIA Madrid SPAIN WEBEDIA Madrid SPAIN
STEPAN RAZIN. LET’S BEER MORE LOCAL
HEINEKEN RUSSIA / STEPAN RAZIN
GREAT ADVERTISING GROUP St. Petersburg RUSSIA GREAT ADVERTISING GROUP St. Petersburg RUSSIA
#THISISOURTIME
SKODA / SKODA UK
PHD London UNITED KINGDOM FUSE London / FALLON LONDON UNITED KINGDOM
Short List
ABB - LET’S WRITE THE FUTURE.
ABB / ABB
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE Zürich / GARRIGOSA STUDIOS Barcelona SWITZERLAND / SPAIN
D05 Excellence in Audience Targeting or Distribution Strategy
THE ESPORT MENU
MCDONALD'S / MCDONALD'S
NORD DDB Copenhagen DENMARK NORD DDB Copenhagen DENMARK
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY 14 FRAMES Cologne / FC-TV Cologne GERMANY
D06 Sports for Good
#MOVEFOREQUALITY
UNESCO & PLAY MAGNUS AS / EQUALITY AWARENESS CAMPAIGN
BBDO Düsseldorf GERMANY CRAFTWORK Düsseldorf GERMANY
WWF #NOBUILDCHALLENGE
WWF / NGO
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL Paris FRANCE
Bronze
VODAFONE 5G BLIND SKIING
VODAFONE / 5G NETWORK
WAVEMAKER Düsseldorf GERMANY MSTUDIO Düsseldorf / BSP MEDIA Hamburg GERMANY
BUDWEISER RECUP ARENA
AB INBEV / BUDWEISER
BOOTLEG Moscow RUSSIA SAVE AS IT IS Moscow / SUPERDESIGNERS Moscow RUSSIA
#THISISOURTIME
SKODA / SKODA UK
PHD London UNITED KINGDOM FUSE London / FALLON LONDON UNITED KINGDOM
Short List
E01 Artist as a Brand or a Cause Ambassador
OCEAN VINYL
SHARP'S BREWERY / RECYCLED RECORD
HAVAS LONDON UNITED KINGDOM HAVAS LONDON UNITED KINGDOM
E02 Fan Engagement / Community Building
THE LEGENDARY TOUR
PIAS RECORDS / CHANCE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels BELGIUM
SWEET2ANNIE1
KIA / AUTOMOTIVE
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM THE NETHERLANDS
E03 Co-creation & User Generated Content
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO Stockholm SWEDEN
E04 Use of Original Composition for a Brand or Campaign
OCEAN VINYL
SHARP'S BREWERY / RECYCLED RECORD
HAVAS LONDON UNITED KINGDOM HAVAS LONDON UNITED KINGDOM
E05 Use of Licenced or Adapted Music for a Brand or Campaign
THE BEST IN YOU
WEHKAMP / WEHKAMP BRING IT ON
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS SIZZER AMSTERDAM / CAKE FILMS Amsterdam THE NETHERLANDS
FREESTYLER: THE REBIRTH
TELENET / YUGO
TBWA\BELGIUM Brussels BELGIUM BOZON CONTENT Antwerpen BELGIUM
Bronze
COVERING PORTUGAL WITH NOS GIGA
NOS COMUNICAÇÕES / INTERNET
HAVAS Lisbon PORTUGAL HAVAS Lisbon / ARENA MEDIA Lisbon PORTUGAL
KEEP CHRISTMAS WONDERFUL
ORANGE / CHRISTMAS GIFTS COLLECTION
PUBLICIS CONSEIL Paris FRANCE ICONOCLAST Paris / MATHEMATIC Paris FRANCE
E06 Use of Music Streaming Platform or Video Hosting Service
KFC X SPOTIFY
KFC / FAST FOOD
SID LEE Paris FRANCE
Short List
E08 Excellence in Music Video
PEGGY GOU - "STARRY NIGHT"
APPLE MUSIC / PEGGY GOU
ICONOCLAST Berlin GERMANY ICONOCLAST Berlin GERMANY
BISMARK BY SABATON AND WORLD OF WARSHIPS VIDEO GAME
WORLD OF WARSHIPS / WORLD OF WARSHIPS, VIDEO GAME
WARGAMING Nicosia CYPRUS WARGAMING Nicosia CYPRUS
ZWANGERE GUY - WIE IS GUY?
ZWANGERE GUY / ZWANGERE GUY
CZAR Brussels BELGIUM CZAR Brussels BELGIUM
E09 Brand or Product Integration into Music Content
TUNING AXE BACK INTO CULTURE (AND COMMERCE) THROUGH MUSIC
UNILEVER / AXE X MARTIN GARRIX LIMITED EDITION BODY SPRAY
UNILEVER London UNITED KINGDOM CAVIAR London UNITED KINGDOM
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN
Bronze
E11 Excellence in Audience Engagement & Distribution Strategy for Music Content
THE LEGENDARY TOUR
PIAS RECORDS / CHANCE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels BELGIUM
Short List
E12 Excellence in Music / Brand Partnership
TUNING AXE BACK INTO CULTURE (AND COMMERCE) THROUGH MUSIC
UNILEVER / AXE X MARTIN GARRIX LIMITED EDITION BODY SPRAY
UNILEVER London UNITED KINGDOM CAVIAR London UNITED KINGDOM
BISMARK BY SABATON AND WORLD OF WARSHIPS VIDEO GAME
WORLD OF WARSHIPS / WORLD OF WARSHIPS, VIDEO GAME
WARGAMING Nicosia CYPRUS WARGAMING Nicosia CYPRUS
COVERING PORTUGAL WITH NOS GIGA
NOS COMUNICAÇÕES / INTERNET
HAVAS Lisbon PORTUGAL HAVAS Lisbon / ARENA MEDIA Lisbon PORTUGAL