Short List
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant BAZARCHIC Gennevilliers, FRANCE
Idea Creation CHANGE Paris, FRANCE
Production SOVAGE Paris, FRANCE
Name Company Position
Patrick Mercier Change President
Xavier Beauregard Change Executive Creative Director
Thomas Martinet Change Art Director
Benjamin Cuzin Change Copywriter
Nicolas Gilliot Change Agency Producer
Adina Gill Change Agency Producer
Domitille Richard Change Account Director
Alain Fernandes Change Account Manager
Franck Annese Sovage Executive Producer
Julian Nodolwsky Sovage Director
Nico Poulsson Sovage Director Of Photography
Louise Morand Sovage Production Manager

Write a short summary of what happens in the film

Hapless masked robbers find they’re late to the heist party in this droll spot from Paris agency Change. In a bid to set itself apart from other shopping platforms, the French e-commerce company BazarChic has released an amusing campaign with the message that independent thinking is the way forward. Directed by Julian Nodolwsky, through Sovage, with the slick cinematic feel of a crime caper, the spot sees three armed gangs in various masks simultaneously converge on the same bank and get their pantalons in a bunch trying to work out who’s holding up who. This affords a bank worker the chance to engage in a nice bit of Gallic shrugging.

Cultural / Context information for the jury

In France, the online private sales market is being tricked by a giant: Veepee and its 12 million customers. But how can you imagine doing the best business when you're all on it at the same place and at the same time? Change agency therefore created an advertising film featuring 3 gangs, evoking online shopping enthusiasts, simultaneously robbing the same bank. Carried away by this Hollywood blockbuster-like comedy, the audience can only agree with the observation: we never win by doing what everyone else does. And to get on the right side of private sales, they just have to download the Bazarchic application.