Title	THE GIFT
Brand	ORANGE BANK
Product/Service	ORANGE BANK
Category	A06. Consumer Services/Business to Business
Entrant	HAVAS Paris, FRANCE
Idea Creation	HAVAS Paris, FRANCE
Production	ICONOCLAST Paris, FRANCE
Production 2	HRCLS Paris, FRANCE

Name	Company	Position
Christophe Coffre	Havas Paris	Chief Creative Officer
Lucie Beurq	Havas Paris	Copywriter
Marine Surmont	Havas Paris	Artistic director
Valerie Planchez	Havas Paris	Vice president
Beryl de Fayet	Havas Paris	Associate Director
Diane de Plas	Havas Paris	Account Director
Clement Reuland	Havas Paris	Account Manager
Anath Socroun - Benessiano	Havas Paris	TV Producer
Alice Moitié	Iconoclast	Director
Jules Dieng	Iconoclast	Producer
Justine Sautrey	Iconoclast	Production Manager
Mélanie Texeira	HRCLS	Post production manager
Flavie Doubesky	HRCLS	Editor
Virginie Bruant	HRCLS	Editor
Axel Segala	HRCLS	Editor
Gabriel Porier	HRCLS	Calibrator
Sophie Oxeda	HRCLS	VFX Supervisor
Valéry Pellegrini	HRCLS	Sound productor
Alex Louboutin	HRCLS	Sound designer
Pierre Emmanuel Lurton	HRCLS	Sound designer

Write a short summary of what happens in the film

Directed by the talented Alice Moitié, this film uses humour to talk about the subject of money in families. Indeed we all know someone in our family who pretended to participate in a common pot when he had not given any euro. In this film, we share the daily life of 3 sisters, who organize common pots for several occasions. Each time the little sister claims to have participated in the common pot, while she has not paid any euro because she is a student. During the last scene, when she has just got her first job, her sisters take the opportunity to play a joke on her and ask her to pay back the money from all the common pots.

Cultural / Context information for the jury

While the family model has evolved considerably in recent years in France with the emergence of single-parent, step-parent, same-sex or multicultural families, money management within a household has not changed and remains a source of tension. 57% of couples admit to arguing "at least once" in the month about money management and the top 10 reasons why French couples fight the most are: money at 74%. In addition, 6 in 10 youth aged 18 to 24 say that when tensions arise in their families, they are generally linked to money. When children ask for money, it is always in an emergency or at unlikely times. When you have to get your money back, it's always embarrassing, and sometimes complicated. Thanks to its simple and practical features, the company wants to relax family relationships.