| Title | 7 YEARS IN 7 SECONDS |
| Brand | KIA |
| Product/Service | PROCEED (GT-LINE) |
| Category |
A03. Durable Consumer Goods including Automotive |
|
Entrant
|
XXS AMSTERDAM, THE NETHERLANDS
|
|
Idea Creation
|
XXS AMSTERDAM, THE NETHERLANDS
|
|
Production
|
GLASSWORKS Amsterdam, THE NETHERLANDS
|
Credits
| John de Vries |
XXS Amsterdam |
Creative Director |
| Anne van Andel |
XXS Amsterdam |
creative |
| Siebe Kruize |
XXS Amsterdam |
creative |
| Joram Helmer |
XXS Amsterdam |
Strategy Director |
| Ward Enckhof |
XXS Amsterdam |
Account Director |
| Lisa Been |
XXS Amsterdam |
Account Manager |
| Marcel Ossendrijver |
- |
Agency Producer |
| Rüdiger Kaltenhäuser |
Glassworks Amsterdam |
Director |
| Darren Macpherson |
Glassworks Amsterdam |
Director |
| Kyle Obley |
Glassworks Amsterdam |
Director |
| Anya Kruzmeta |
Glassworks Amsterdam |
Executive producer |
| Chris Kiser |
Glassworks Amsterdam |
Executive Producer |
| Ariella Amrami |
Glassworks Amsterdam |
Senior Producer |
| Scott Harris |
Glassworks Amsterdam |
Colorist |
| Paul O’Callaghan |
Glassworks Amsterdam |
Director Of Photography |
| Lauren Becker |
SkipRope |
Producer |
| Kerstin Kambier |
SkipRope |
Producer |
| Ben Putland |
Glassworks Amsterdam |
Editor |
| Alex Nicholls-Lee |
Wave Studios Amsterdam |
Sound Design Arrangement |
| Jonathan Watts |
Adelphoi Music |
Senior Producer |
| Ashley Bates |
Adelphoi Music |
Music Artist |
Write a short summary of what happens in the film
The spot opens with a wide shot of a KIA standing in what appears to be a traditional car testing environment. However, the test quickly turns into 7 seconds of playfully re-imagined mechanisms, simulating everyday scenarios our hard working KIA car would go through during an average 7 years. Although only a short test, the car is subjected to a number of trying conditions; heavy rain, frost, heat, uneven road, mud splattering, an attack of bouncing balls, an erratically opening and closing boot door and a finale of dry leaves blasting from the bonnet.
But in case the audience misses some of the action in this lively sequence, it plays again; but this time in slow motion, accompanied by the cheerful soundtrack, it is now possible to take in all the colourful and playful details of this imaginative yet rigorous testing and the promise of its 7 Year Guarantee.