Title	TAKING CARE OF BUSINESS
Brand	ARBETSFÖRMEDLINGEN - THE SWEDISH PUBLIC EMPLOYMENT SERVICE
Product/Service	EMPLOYMENT SERVICE
Category	A06. Consumer Services/Business to Business
Entrant	LE BUREAU Stockholm, SWEDEN
Idea Creation	LE BUREAU Stockholm, SWEDEN
Media Placement	SCREAM MEDIABYRA Stockholm, SWEDEN
Production	COLONY Stockholm, SWEDEN
Production 2	BACON FILM Stockholm, SWEDEN
Production 3	MUSIC SUPER CIRCUS Stockholm, SWEDEN

Name	Company	Position
Josephine Wallin Ankarstrand	Le Bureau	AD/CD
Gustaf Sehlstedt	Le Bureau	executive manager
John Wernvik	Le Bureau	digital project manager
Claes Kjellström	Le Bureau	copywriter
Mimmi Ericsson	Le Bureau	final art work
Elisabeth Philipson	Le Bureau	product manager
Helena De Verdier	Arbetsförmedlingen - The Swedish Public Employment Service	campaign manager
Mattias Eilola	Arbetsförmedlingen - The Swedish Public Employment Service	campaign manager
Maria Ahnér	Arbetsförmedlingen - The Swedish Public Employment Service	campaign manager
Markus Ahlm	Colony	Agency producer
Martin De Thura	Bacon	Director
Samuel Cantor	Bacon	Producer
Markus Bergkvist	Music Super Circus	music supervisor
Jan Selling	Scream	media planner

Write a short summary of what happens in the film

The film depicts a number of people with disabilities, working. Lots of different jobs are being displayed. We want to show a ”normal” workday of working people but in this world everyone has a disability. Some people are on their way to work, others are working. One is a taxi driver, one is a surgeon, a third a museum boss, another bunch of persons are working in the stock exchange. We see a couple making out at a company party, and a guy with Downs Syndrome showing us a bit of dance magic. In the end, we see a politician or leader (without arms) coming out from a meeting. He gets into his limousine and looks us straight in the eyes. There´s a text saying: All jobs are for everybody. Hire us at görplats.se (the website where Swedish employers are encouraged to hire people with disabilities).

Cultural / Context information for the jury

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.