THE BITTER BOND

Bronze eurobest Award
ClientBORN FREE FOUNDATION
Category B07. Not-for-profit / Charity / Governemt
TitleTHE BITTER BOND
Product/ServiceBORN FREE FOUNDATION
Entrant ENGINE London, UNITED KINGDOM
Idea Creation ENGINE London, UNITED KINGDOM
Media Placement ENGINE London, UNITED KINGDOM
PR ENGINE London, UNITED KINGDOM
Production BLINKINK London, UNITED KINGDOM
Production 2 ZOMBIE STUDIO São Paulo, BRAZIL
Credits
Name Company Position
Jason Keet ENGINE Art Director
James Hodson ENGINE Copywriter
Paulo Garcia Zombie Studio Director
Daniel Salles Zombie Studio Director
Steve Hawthorne ENGINE Creative Director
Paul Jordan ENGINE Executive Creative Director
Bart Yates Blinkink Executive Producer
Katy Hopkins ENGINE Creative Director
Stefanie Forbes ENGINE Agency Producer
Eve Bui Engine Account Executive
Gemma Glover ENGINE Influencer Strategist
Tom Butler ENGINE Account Executive
Katie Gould ENGINE Account Executive
Natalia Gouvea Zombie Studio Executive Producer
Lucas Barreto Zombie Studio Cinematographer
Ben Leeves Jungle Sound Engineer
Alex Wilson-Thame Jungle Sound Design Arrangement
Bruno Monteiro Zombie Studio Animation
Marcio Lovato Zombie Studio Producer
Antonela Castro Zombie Studio Producer
Leticia Harumi Zombie Studio Producer
Yohann De Geb Zombie Studio Animation
Bruna Berford ENGINE Animator
Bruno Santos Zombie Studio Animation
Christian Weckl Zombie Studio Animation
Conrado Testa Zombie Studio Animation
Francisco Catão Zombie Studio Animation
Hannry Pschera Zombie Studio Animation
Jonathan Edward Zombie Studio Animation
Leonardo Felix Zombie Studio Animation
Leonidas Felix Zombie Studio Animation
Leonidas Maciel Zombie Studio Animation
Marcos Elias Zombie Studio Animation
Michel Denis Da Silva Zombie Studio Animation
Rodrigo Dutra Zombie Studio Animation
Marcio Pasqualino Zombie Studio Colourist
Laura Sammarco ENGINE Strategist
Jack Cartwright Engine Social Strategist

Write a short summary of what happens in the film

An innocent lion cub opens his eyes to see a friendly keeper, a woman. The two of them bond instantly. They do everything together. Some tourists want to take photos with the frightened cub, but she lets him know it’s okay. The cub meets lots of tourists as he grows into a fully grown adult. Then, one day, his keeper finally releases him into the wild. The lion trots around the Savannah for a while, enjoying his freedom, until he falls asleep on a rock. Then he hears the sound of a truck. Curious as ever, he goes to see. It’s his keeper - the one who raised her! She waits with her arms outstretched as he runs to her – but then he’s shot by a waiting hunter. As our lion dies, the last thing he sees is her keeper taking money from the hunter. The ultimate betrayal is

Cultural / Context information for the jury

In South Africa lions are raised in so-called sanctuaries that are little more than breeding pens for trophy hunters. Tourists are often duped into visiting these ‘petting facilities’ where they’re told that the lions are rescued orphans. Although these places might look friendly and innocent, they are not at all. They are prisons that exploit lions for commercial purposes and then sell them to be shot.