| Title | AUDI FOREVER YOUNG |
| Brand | AUDI |
| Product/Service | AUDI USED CARS |
| Category |
A03. Durable Consumer Goods including Automotive |
|
Entrant
|
INDIANA PRODUCTION COMPANY Milan, ITALY
|
|
Idea Creation
|
THINK AG Hamburg, GERMANY
|
|
Production
|
INDIANA PRODUCTION COMPANY Milan, ITALY
|
Credits
| Michel Foertsch |
Think AG |
Creative Director |
Write a short summary of what happens in the film
This commercial is the story of eager mechanic who loves his job so much that he tends to get overly involved by the different certifications that he needs to do on the cars he is woking on.
With headphones on, he chooses his favorite song and gets transported by the music...maybe a little too much sometimes. This is a very cute and ironic spot that shows with great lightness the love that the mechanics put into their work. The song is a pretty strong protagonist of the commercial, because it gives a mood to the film as well as being an integral part of the narrative of the story. Enjoy.