BOURSORAMA BANQUE - BRAD PITT

Short List
ClientBOURSORAMA BANQUE
Category A06. Consumer Services/Business to Business
TitleBOURSORAMA BANQUE - BRAD PITT
Product/ServiceBANK
Entrant BUZZMAN Paris, FRANCE
Idea Creation BUZZMAN Paris, FRANCE
Production INSURRECTION Paris, FRANCE
Production 2 THE Paris, FRANCE
Credits
Name Company Position
Georges Mohammed-Chérif Buzzman President and Executive Creative Director
Thomas Granger Buzzman Vice - President
Julien Levilain Buzzman Managing Director
Victor Sidoroff & Mickaël Krikorian Buzzman Copywriters
Victor Sidoroff & Mickaël Krikorian Buzzman Art Directors
Rick Andersen Buzzman Art Director Assistant
Isaure Goetz Buzzman Associate Director
Lou Leproux Buzzman Account Director
Lola Pegoraro Buzzman Account Manager
Candice Pineau Buzzman Account Executive
Clément Scherrer Buzzman Head of Strategic Planning
Paul Gosset Buzzman Social Media Manager
Amélie Juillet Buzzman Head of Communication & PR
Paul Renaudineau Buzzman PR & Communication Manager
Dee Perryman Buzzman Talent & Rights Management
Vanessa Barbel Buzzman Head of TV Production
Katya Violi Buzzman Production
François Rousselet Insurrection Director
Erinn Lotthé Guillon Insurrection Executive Producer
Benoît Roques Insurrection Line Producer
Romain Vissol Blackship Compositor
Mark Seliger Mark Seliger Photographer

Write a short summary of what happens in the film

We open on a NY street. A man is standing but we see him from behind. He picks up a newspaper and turns around, revealing... it’s Brad Pitt. As he walks away, he starts talking to the camera, but absolutely no sound comes out of his mouth. We hear the everything else but his voice. During the whole film, as Brad Pitt is strolling through NY, he seems to talk to us about Boursorama Banque, explaining the great assets of the bank, but we just can’t hear him. At the end, the camera pivots on 2 joggers. One of them is recommending Boursorama Banque to the other. Overprint: We don't need Brad Pitt to recommend Boursorama Banque. Because no one can do it better than our clients. More than half of our new clients have been recommended by someone close. Boursorama Banque, the bank you’d recommend.

Cultural / Context information for the jury

Even if Boursorama Banque is leading the French online banking market, it still has exponential customer recruitment targets, and needs to reassure on its model. The thing is, that French appear quite indifferent to their bank, and they do not switch banks frequently. But when they do switch, the recommendation of someone they know is the second criteria of choice, after that of trust. So how could we ignore the chance to capitalize on the 47% of our customers who come to us on the advice of someone they know? More than in any other field, the satisfaction expressed by this recommendation rate speaks volumes for the service quality. So nothing was more likely to reassure our audience. And what best way to enhance our client recommendation, than to show that we don’t even need one of the biggest movie star in the world to recommend us?