Title	BOURSORAMA BANQUE - BRAD PITT
Brand	BOURSORAMA BANQUE
Product/Service	BANK
Category	A06. Consumer Services/Business to Business
Entrant	BUZZMAN Paris, FRANCE
Idea Creation	BUZZMAN Paris, FRANCE
Production	INSURRECTION Paris, FRANCE
Production 2	THE Paris, FRANCE

Name	Company	Position
Georges Mohammed-Chérif	Buzzman	President and Executive Creative Director
Thomas Granger	Buzzman	Vice - President
Julien Levilain	Buzzman	Managing Director
Victor Sidoroff & Mickaël Krikorian	Buzzman	Copywriters
Victor Sidoroff & Mickaël Krikorian	Buzzman	Art Directors
Rick Andersen	Buzzman	Art Director Assistant
Isaure Goetz	Buzzman	Associate Director
Lou Leproux	Buzzman	Account Director
Lola Pegoraro	Buzzman	Account Manager
Candice Pineau	Buzzman	Account Executive
Clément Scherrer	Buzzman	Head of Strategic Planning
Paul Gosset	Buzzman	Social Media Manager
Amélie Juillet	Buzzman	Head of Communication & PR
Paul Renaudineau	Buzzman	PR & Communication Manager
Dee Perryman	Buzzman	Talent & Rights Management
Vanessa Barbel	Buzzman	Head of TV Production
Katya Violi	Buzzman	Production
François Rousselet	Insurrection	Director
Erinn Lotthé Guillon	Insurrection	Executive Producer
Benoît Roques	Insurrection	Line Producer
Romain Vissol	Blackship	Compositor
Mark Seliger	Mark Seliger	Photographer

Write a short summary of what happens in the film

We open on a NY street. A man is standing but we see him from behind. He picks up a newspaper and turns around, revealing... it’s Brad Pitt. As he walks away, he starts talking to the camera, but absolutely no sound comes out of his mouth. We hear the everything else but his voice. During the whole film, as Brad Pitt is strolling through NY, he seems to talk to us about Boursorama Banque, explaining the great assets of the bank, but we just can’t hear him. At the end, the camera pivots on 2 joggers. One of them is recommending Boursorama Banque to the other. Overprint: We don't need Brad Pitt to recommend Boursorama Banque. Because no one can do it better than our clients. More than half of our new clients have been recommended by someone close. Boursorama Banque, the bank you’d recommend.

Cultural / Context information for the jury

Even if Boursorama Banque is leading the French online banking market, it still has exponential customer recruitment targets, and needs to reassure on its model. The thing is, that French appear quite indifferent to their bank, and they do not switch banks frequently. But when they do switch, the recommendation of someone they know is the second criteria of choice, after that of trust. So how could we ignore the chance to capitalize on the 47% of our customers who come to us on the advice of someone they know? More than in any other field, the satisfaction expressed by this recommendation rate speaks volumes for the service quality. So nothing was more likely to reassure our audience. And what best way to enhance our client recommendation, than to show that we don’t even need one of the biggest movie star in the world to recommend us?