WE ARE THE CHAMPIONS

Silver eurobest Award
ClientFONDATION 30 MILLIONS D'AMIS
Category A07. Not-for-profit / Charity / Governemt
TitleWE ARE THE CHAMPIONS
Product/ServiceGREAT CAUSE
Entrant FONDATION 30 MILLIONS D'AMIS Paris, FRANCE
Idea Creation ALTMANN + PACREAU Paris, FRANCE
Production ICONOCLAST Paris, FRANCE
Credits
Name Company Position
Olivier Altmann Altmann+Pacreau Creative Director
Anthony Lietart Altmann+Pacreau Art Director
Dimitri Lucas Altmann+Pacreau Copywriter
Jessica Piergiovanni Altmann+Pacreau TV Producer

Write a short summary of what happens in the film

The film stages various protagonists abandoning their companions while singing the "We are the champions" tune. A legendary song, usually source of pride during Football World Cup, here in this context rather stirring up embarrassment and shame.

Cultural / Context information for the jury

With 100,000 animals abandoned per year, including 60,000 during summertime holidays, France sadly outperforms across Europe with its number of abandoned animals. An unknown figure used as a trigger for the new campaign of the 30 Millions d’Amis Foundation. After striking the chord with last year campaign (reaching more than 45 million views on social networks), the Foundation and its agency Altmann + Pacreau have decided to hit hard this year to reawake consciousness and prompt a surge of national spirit.