THIS IS HOW IT FEELS

Short List
ClientKOMPLETT
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
TitleTHIS IS HOW IT FEELS
Product/ServiceKOMPLETT
Entrant ANORAK Oslo, NORWAY
Idea Creation ANORAK Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Jens Petter Aarhus Anorak / NoA Creative Director
Hallvard Fjeldbraaten Anorak / NoA Copywriter
Janne Espevalen Anorak Account Director
Jakob Marky Bacon Director
Magne Lyngner Bacon Executive Producer
Daniel Voldheim Bacon DOP Lighting Cameraman
Ben Canny Bacon Editor
Fredrik Jonsäter Bacon Sound Engineer
Julien Alary Bacon Other Credits
Eli Mari Sandal Bacon Other Credits

Write a short summary of what happens in the film

After robbing a train, two friends are pinned down by the Mexican army ready to meet their fate together.

Cultural / Context information for the jury

Looking into this brief we saw a big gap between “non-gamers” and “gamers”. There is a lack of understanding, replaced by all these complaints about never quitting when they’re asked to. It made it crystal clear that the non-gamers have no idea what it means for a gamer to quit in the middle of a game. That’s why we decided to take a stand for every gamer out there, and create some kind of understanding, by showing the non-gamers exactly how it feels.