| Title | THE RING |
| Brand | IKEA |
| Product/Service | HOME FURNISHING/BED |
| Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
RYHMÄ CREATIVE AGENCY Helsinki, FINLAND
|
|
Idea Creation
|
RYHMÄ CREATIVE AGENCY Helsinki, FINLAND
|
|
Production
|
OTTO PRODUCTION Helsinki, FINLAND
|
Credits
| Pertti Pällijeff |
RYHMÄ Creative Agency |
Creative Director |
| Jannis Mavrostomos |
RYHMÄ Creative Agency |
Creative Director |
| Päivi Lång |
RYHMÄ Creative Agency |
Project Director |
| Katariina Lehtonen |
Otto Production |
Executive Producer |
| Pekka Hara |
Otto Production |
Director |
| Hena Blomberg |
Otto Production |
DoP |
| Anu Koskinen |
IKEA |
Marketing Director |
| Leena Lehtinen |
IKEA |
Content Manager |
Write a short summary of what happens in the film
We see a middle-aged woman at her home, alone. The feeling is a bit melancholic. Woman takes off a wedding ring from her finger – and throws it to a carbage bin. Then she lays down on her bed and smiles. She is now on her own, at her very own home – and it is a powerful feeling.