| Title | THE FEATHER |
| Brand | SVT |
| Product/Service | SWEDISH TELEVISION |
| Category |
A05. Media / Entertainment |
|
Entrant
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Idea Creation
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
PR
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Production
|
ACNE Stockholm, SWEDEN
|
Credits
| Martin Noreby |
Åkestam Holst NoA |
Creative |
| Joakim Khoury |
Åkestam Holst NoA |
Creative |
| Magnus Jakobsson |
Åkestam Holst NoA |
Creative Director |
| Karl Wikstöm |
Åkestam Holst NoA |
Planner |
| Jesper Ander |
Åkestam Holst NoA |
Client Director |
| Helena de Brun |
Åkestam Holst NoA |
Agency Producer |
| Leila Widgren |
Åkestam Holst NoA |
Executive Agency Producer |
| Mimmi Morén |
Åkestam Holst NoA |
Account Manager |
| Tomas Skoging |
Acne |
Director |
| Petur Mogensen |
Acne |
Executive Producer |
| Tim Mardell |
Acne |
Producer |
| Haris Badic |
Acne |
Editor |
| Wille Rising |
Acne |
Post Production |
| Olle Kirchmeier |
Acne |
DOP |
| Daniel Wårdh |
Acne |
Second Unit Director |
| Swiss Production |
Swiss |
Grade |
| Karl Frid |
Frid & Frid |
Music Composer |
| Pär Frid |
Frid & Frid |
Music Composer |
| Max Strömberg |
Swiss |
Colorist |
Write a short summary of what happens in the film
This film is a story about fake news, and the chain reaction that can turn a single feather into a fullblown case of fake bird flu in an entire country. It shows how an innocent prank video posted on social media in Sweden is widely shared, and through a rapid series of misunderstandings, exaggerations and wilful manipulation turns into a global news item about a mysterious chicken epidemic raging in Sweden. On its way, the story is amplified by unsuspecting people, uncritical journalists, biased online influencers and powerful world leaders with an agenda - emphasising both the importance of being careful about what you share, and the need for more factual journalism.
Cultural / Context information for the jury
The film is a contemporary take on an old Swedish saying for exaggerating and distorting the truth - ”making a hen out of a feather”, similar to the English expression "making a mountain out of a molehill".
Sweden is currently a hotbed of fake news. From Trump’s puzzling 2016 statement ”Look at what happened last night in Sweden!” when nothing had in fact happened; to everyday fake news about disease and violence; to the recent claim that Sweden as a consequence of the growing fame of Greta Thunberg is considering cannibalism to stop climate change (No, we aren’t.)
Sweden is in no way a perfect society. But there are shadowy forces using fake news to paint the darkest possible picture of Swedish society, trying to create false proof that democracy and welfare society has failed completely. Making the fight for truth and facts more important than ever.