BIG BAD WOLVES

Short List
ClientUBISOFT
Category B05. Media / Entertainment
TitleBIG BAD WOLVES
Product/ServiceGHOST RECON
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production BRUNCH STUDIO Paris, FRANCE
Production 2 BLINKINK London, UNITED KINGDOM
Production 3 OFFSET AUDIO London, UNITED KINGDOM
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Clément Oberlin DDB Paris Creative
Sébastien GENTY DDB Paris Managing Director
Dominique Castellano DDB Paris Planner
Marine Rolland DDB Paris Agency Producer
Anne Girod DDB Paris Agency Producer
Alban 404 - - Resident Gamer
Marie-Elise Archambaud DDB Paris Agency Supervisor
Nicolas Carlotti DDB Paris Account Director
Marilou Vauth DDB Paris Account Executive
Geoffroy SARDIN Ubsioft Senior Vice President Sales and Marketing
Lionel Hiller Ubisoft Vice-president marketing
Leslie Capillon Ubisoft Advertiser Supervisor
Valentin Pasquier-Desvignes Ubisoft Advertiser Supervisor
Louis Barraud Ubisoft Advertiser Supervisor
Anaïs Armandy Ubisoft Advertiser Supervisor
Essy May Brunch Studio Director
Stevie Gee Brunch Studio Director
Emilie Walmsley Brunch Studio Executive Producer
Chamseddine Kaddouri Brunch Studio Production Coordinator
Bart Yates Blink Ink Executive Producer
Benjamin Lole Blink Ink Head of Production
Adriana Piasek-Wanski Blink Ink Producer
Maryam Anibaba Blink Ink Production Coordinator
Sean Martin - Compositor
John Taylor - Compositor
Rob Ward - Compositor
Andrew Thomas Neil Clarke - - Animator
Jac Clinch - Animator
Bishoy Gendi - Animator
Reg Isaac - Animator
Claire Bilyard Offset Audio Ltd Sound Design

Write a short summary of what happens in the film

The short stories take place (and were captured) in-game. Each one tells a little story taking form of children tales, reinforced by the music, the voice over and the animated cartoons. The Ghosts are facing their enemies, the Wolves: they are hiding or escaping from them. During each story, the characters and the environment are transformed in Pop Culture’s animations (classic animated cartoons, mangas, comics). These stories show the new features of the game : camouflage oneself, nurse own injuries, carry teammate to keep him safe and provide him care or use fighting drones to kill Wolves remotely.

Cultural / Context information for the jury

Video games have the most complicated and demanding audience. We must constantly reinvent ourselves with surprising assets. Moreover, Ubisoft asked us to communicate about the game’s new features and it’s not the most exciting subjet to talk about, specially on social media. So, we decided to create different kind of films, mixing in-game sequences and animated cartoons while taking the opposite side of the game, to tell five children tales featuring the Ghost Recon’s heros.