Title	THE SEVEN WORLDS
Brand	HENNESSY
Product/Service	X.O
Category	A01. Fast Moving Consumer Goods
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE
Production	RSA FILMS London, UNITED KINGDOM
Production 2	MPC LONDON, UNITED KINGDOM
Production 3	THE Paris, FRANCE
Production 4	GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Pierre Mathonat	DDB Paris	Creative Director
Alexis Benbehe	DDB Paris	Creative Director
Xavier Mendiola	DDB Paris	Managing Director
Petya Borisova	DDB Paris	Account Director
Emilie van Den Berghe	DDB Paris	Account Director
Sébastien GENTY	DDB Paris	Managing Director
Geraldine Tixier	DDB Paris	Planner
Quentin Moenne-Loccoz	DDB Paris	Agency Producer
Thomas Moradpour	Hennessy	Advertiser Supervisor
Michael Aidan	Hennessy	Advertiser Supervisor
Antoine Varlet	Hennessy	Advertiser Supervisor
Emmy Aoun Gestin	Hennessy	Advertiser Supervisor
Debbie Garvey	RSA	Producer
Ridley Scott	RSA	Director
Jérôme Alquier	THE	Music Supervisor
Daniel Pemberton	-	Composer

Write a short summary of what happens in the film

Hennessy X.O is one of the world's most prized cognac blends, with its rich and unique taste. A taste made of seven tasting notes. The Seven Worlds is a 4-minute film that embarks viewers on a visual odyssey of the senses. Each chapter is a world that visually represents a note in a surreal, sensorial and science-fiction narrative. Each world is brought to life through wondrous and surprising metaphors. From mysterious miners gathering shimmering golden liquid, human figures walking in the shadows of giants, A.I coming to life through spicy synapses, beings gliding through a fiery atmosphere, through a man meditating amongst levitating chocolate rocks, as a wooden golem is transformed by a flock of birds, each note is brought to life in a beautiful and poetic way. The climax of the film is an omnipresent nebula, representing the blend of Hennessy X.O, which holds those marvelous worlds together.

Cultural / Context information for the jury

The seven worlds is a global campaign that had to live in the USA as well as China, so we had to use universal visual codes, in order to be relevant to those markets. As we had to represent the sensations of taste, we were relying on visually immersive, futuristic images, that would not be culturally polarizing.