THE OTHERS

Short List
ClientVOLKSWAGEN
Category A03. Durable Consumer Goods including Automotive
TitleTHE OTHERS
Product/ServiceIQ.DRIVE
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production WANDA PRODUCTIONS Paris, FRANCE
Production 2 MIKROS IMAGE Paris, FRANCE
Production 3 THE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Benoît Oulhen DDB Paris Copywriter
Mickaël Jacquemin DDB Paris Art Director
Loïc Morando DDB Paris Planner
Corinne Persch DDB Paris Agency Producer
Johanna Lubin DDB Paris Agency Producer
Jérome Deplatière DDB Paris Post Producer
Alban Callet DDB Paris Managing Director
Axel Renaudin DDB Paris Account Director
Coralie Bouillier DDB Paris Account Executive
Maxime Brafman DDB Paris Account Executive
Léa Villani DDB Paris Account Executive
Pierre Boutin Volkswagen Managing Director
Ghislain Laffite Volkswagen Marketing Director
Timothée Gazeau Volkswagen Advertiser Supervisor
Alexandra Tacconi Volkswagen Advertiser Supervisor
Mathilde Raulin Volkswagen Advertiser Supervisor
Si & Ad Si & Ad Wanda Director
Barry Ackroyd Wanda DoP
Antoine Bagot Wanda Producer
Paul Watts Wanda Editor
Marine Cremer Studio 5 Sound Production

Write a short summary of what happens in the film

Here’s something everybody can agree on: the main problem on the road is other people. Not you. The others. A voiceover delivers an absurd rant against all the others on the road, while the camera takes us into a quiet journey among all these “others” who look a lot like us. The pictures are taken from the points of view of invisible drivers, creating a gallery of portraits in motion. The ending text reminds us that we are all “others” and we should protect each other.

Cultural / Context information for the jury

To promote its new technology label IQ.DRIVE, Volkswagen had to talk about road safety in its own way. Which means in a human, understanding way. Most of the time, advertisers highlight the safety these technologies provide to you. We chose a new perspective. What about the safety they provide for all the others around? Starting with a global insight: on the road, we blame other people for all. But we all make mistakes. To make the roads safer, we should do more to protect those around us.