THE ROAD OF MY LIFE

Bronze eurobest Award
ClientDÉLÉGATION À LA SÉCURITÉ ROUTIÈRE
Category A07. Not-for-profit / Charity / Governemt
TitleTHE ROAD OF MY LIFE
Product/ServiceROAD SECURITY
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production SOLAB Paris, FRANCE
Production 2 FIRM STUDIO Paris, FRANCE
Production 3 STUDIO 5 Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Alexis Benbehe DDB Paris Creative Director
Pierre Mathonat DDB Paris Creative Director
Sonia Dos Santos DDB Paris Copywriter
Julien Beuvry DDB Paris Art Director
Corinne Persch DDB Paris Agency Producer
Laurie Delahayes DDB Paris Agency Producer
Vincent Léorat DDB Paris Vice-President
Pierre Guengant DDB Paris Account Director
Nicolas Kabassakalis DDB Paris Account Director
Andéole Vu Dinh Ba DDB Paris Account Executive
Sébastien GENTY DDB Paris Managing Director
Pantera - Solab Director
Nicolas Tiry Solab Executive Producer
Zack Spiger Solab DoP
Emmanuel Barbe Délégation à la sécurité routière Délégué interministériel à la sécurité routière
Laurence Derrien Délégation à la sécurité routière Communications Director

Write a short summary of what happens in the film

“The road of my life” is a film for the French Road Safety organisation. In a one take scene, we are told of the lifetime friendship of Pierre, Yanis and Marc, the narrator, through the road of their lives, the road they know by heart. We go through the memories they shared together. First day of school, first motorbike, first kiss. In the end, we understand that the narrator, Marc is now an emergency responder, who discovers the crashed car of his friends. The film concludes on the sad statistic, that each year, 1900 people die in France on roads they know by heart.

Cultural / Context information for the jury

The countryside roads always seem familiar, but actually they are the more dangerous : 74% of fatal crashes happen on these types of roads. For the first time, the French Road Safety organization communicated without shocking images, but with emotion. “The road of my life” is a deeply touching message which moved everyone in France, because everyone recognized that road, as we all know one road like this one.