METALHEADS

TitleMETALHEADS
BrandVOLKSWAGEN AG
Product/ServiceVW GOLF IQ.DRIVE
Category A03. Durable Consumer Goods including Automotive
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement PHD GERMANY Düsseldorf, GERMANY
Production CZAR FILM Hamburg, GERMANY
Production 2 BACON Copenhagen, DENMARK
Production 3 SUPREME MUSIC Hamburg, GERMANY
Production 4 LOFT TONSTUDIOS Hamburg, GERMANY
Additional Company VOLKSWAGEN Wolfsburg, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner Chief Creative Officer
Tobias Ahrens Grabarz & Partner Group CD
Matthias Preuss Grabarz & Partner Creative Director
Jakob Eckstein Grabarz & Partner Creative Director
Axel Schilling Grabarz & Partner Art Director
Mathias Müller Grabarz & Partner Copywriter
Jan Isterling Grabarz & Partner Group Head Account Management
Jasmin Schwarzinger Grabarz & Partner Account Manager
Ludwig Neumerkel Grabarz & Partner Graphic Designer
Lisa Plöser Grabarz & Partner Graphic Designer
Petra Ahrens Grabarz & Partner Agency Producer
Marcus Philipp Volkswagen AG Head of Marketing
Henning Teichmann Volkswagen AG Head of Classic Communication
Burghard Puse Volkswagen AG Project Manager
- - CZAR Film GmbH Film Production
Bart Timmer CZAR Film GmbH Director
Sebastian Blenkov CZAR Film GmbH DOP Lighting Cameraman
- - Bacon X Post Production
- - Supreme Music GmbH Music
- - Loft Tonstudios GmbH Sound Studio
- - phd, Düsseldorf Media Agency

Write a short summary of what happens in the film

Four metalheads in their element. The music at its maximum and headbanging until the neck hurts - or in our case, the head. Because in the middle of the best part of the song the heads of driver and co-driver bang together - double knockout. Slowly the passengers on the back seat realize that nobody is driving the car anymore. But Volkswagen’s Emergency Assist takes over and brings their Golf to a safe stop. So the friends can avoid a disaster and a brief time later - and for the sake of general safety - they are delighted with a soft pop tune.