TAYCAN LAUNCHFILM "SAME SOUL"
| Title | TAYCAN LAUNCHFILM "SAME SOUL" |
| Brand | DR. ING. H.C. F. PORSCHE AG |
| Product/Service | PORSCHE TAYCAN TURBO S |
| Category |
A03. Durable Consumer Goods including Automotive |
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Entrant
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GRABARZ & PARTNER Hamburg, GERMANY
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Idea Creation
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GRABARZ & PARTNER Hamburg, GERMANY
|
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Production
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HOCHKANT FILM Munich, GERMANY
|
|
Additional Company
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DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Reinhard Patzschke |
Grabarz & Partner |
Chief Executive Officer |
| Julica Hauke |
Grabarz & Partner |
Group Head |
| Ralf Nolting |
Grabarz & Partner |
Team Lead |
| Frederik Wetzel |
Grabarz & Partner |
Creative Team Lead |
| Tim Lehnebach |
Grabarz & Partner |
Creative Director |
| Florian Pack |
Grabarz & Partner |
CD Moving Images |
| Alexander Harder |
Grabarz & Partner |
Art Director |
| Filippo Rizzo |
Grabarz & Partner |
Copywriter |
| Sarah Süß |
Grabarz & Partner |
Account Manager |
| Daniel Wunderer |
Grabarz & Partner |
Agency Producer |
| Oliver Hoffmann |
Dr. Ing. h.c. F. Porsche AG |
Director Marketing Communications |
| Ludwig Liptak |
Dr. Ing. h.c. F. Porsche AG |
Manager Media Production & Dialogue Marketing – Marketing Communications |
| Marius Kreisle |
Dr. Ing. h.c. F. Porsche AG |
Marketing Communication |
| - - |
Hochkant Film GmbH & Co.KG |
Film Production |
| Anders Jedenfors |
- |
Director |
| Jallo Faber |
- |
DOP Lighting Cameraman |
| Auro Stagge |
- |
Producer |
| Ina Alabowitz |
- |
Post Producer |
| Struan Clay |
- |
Editor |
| Henna Preß |
- |
Online Editor |
| Dominik Eckhold |
- |
Compositing Supervisor |
| Pana Argueta |
- |
Colorist |
| - - |
Hochkant Film GmbH & Co.KG |
Post Production |
| - - |
Ed. Kassner Musikverlag |
Music Publisher |
| Performer: The Kinks/"You really got me" written & composed by: Raymond Davies |
Ed. Kassner Musikverlag |
Music |
| Charles Deenen |
- |
Sound Designer/Sound Engineer |
Write a short summary of what happens in the film
It’s night. Inside a hangar the light is very dim. After a few moments, we recognize iconic Porsche models from every decade standing here. The silent is total.
All of a sudden, the old radio of a 911 goes on and starts „You really got me“ by The Kinks. The song sounds hollow in the huge space. And then, one by one, the other Porsches also come “alive”. Their radio systems join in, playing the same song, and creating one of a kind jam session that fills the hall.
After a pause, one last car parked in the darkest corner joins in. Its shapes look totally unknown. We see the futuristic dashboard, then back to the exterior where a red stripe lits up. The flashy Taycan is soon set to epically drive off into the darkness.
Cultural / Context information for the jury
The launch of the Taycan, the first all-electric Porsche model ever, was one of the most highly anticipated events of the year for the whole automotive industry.
The task was to show the world that this car is only the latest chapter of a glorious history. That it is a 100% true Porsche, since it definitely shares the same brand’s soul as any other model. That the only difference is the way it’s propelled, while its DNA still remains 100% Porsche.