| Title | QASHQAI MOON LANDING |
| Brand | NISSAN |
| Product/Service | QASHQAI |
| Category |
A03. Durable Consumer Goods including Automotive |
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Entrant
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TBWA\G1 Paris, FRANCE
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Idea Creation
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TBWA\G1 Paris, FRANCE
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Media Placement
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TBWA\G1 Paris, FRANCE
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PR
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TBWA\G1 Paris, FRANCE
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Production
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TBWA\ELSE Paris, FRANCE
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Production 2
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MOONWALK FILMS Paris, FRANCE
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Credits
| Carl Harborg |
TBWA G1 / Nissan United |
Associate Creative Director |
| Phillippe Rachel |
TBWA G1 / Nissan United |
Associate Creative Director |
| Eric Pierre |
TBWA G1 / Nissan United |
Executive Creative Director |
Write a short summary of what happens in the film
The film itself features a skateboarding astronaut in a zero-G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time, it also illustrates the feeling of driving a Nissan Qashqai equipped with Nissan’s ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: “Technology is beautiful when it moves us“
The score of the soundtrack is Johann Strauss II Blue Danube -a homage to 2001: A Space Odyssey. The sound-design elements stem from real sounds captured in the context of space exploration over the last 50 years.