DAB

Bronze eurobest Award Campaign
ClientNORDEA
3 of 3 Campaign
Category B06. Consumer Services/Business to Business
TitleDAB
Product/ServicePENSION SAVING
Entrant PER HøJ Oslo, NORWAY
Idea Creation PER HøJ Oslo, NORWAY
Media Placement KEYTEQ Bergen, NORWAY
Production FUS Oslo, NORWAY
Production 2 SHORTCUT OSLO, NORWAY
Credits
Name Company Position
Axel Bjørne-Larsen Per Høj Copywriter
Aslak Aalberg Per Høj Art Director
Gry Birgitte Bækkelund Per Høj Project Manager
Kine Larsen Nordea Digital Marketer
Martine Lootz Benestad Nordea Digital Marketer
Rikke Knudsen Keyteq Performance Specialist
Morten Borgestad FUS! Director
Glenn Huth Mæland FUS! Executive Producer
Ivan Jamne FUS! Producer
Håvard Byrkjeland FUS! Director Of Photography
Raymond Gangstad Shortcut Oslo Grading
Jonas Aarø Uhørt Editor
Marius Paus Brovold Uhørt Sound Editor

Write a short summary of what happens in the film

An old woman is sitting in a chair, watching her husband dancing on the floor. He is dancing the "floss" dance, a move that originated in the hit computer game "Fortnite", and is rarely seen used by retirees. Their grandson enters the room, and the grandfather says "Check it out Mads, it's floss time". The grandson leaves the room immediately. We then see short clips of the grandparents teaching the grandson other dance moves like "twerking" and "dabbing", until the pay-off text is showing: "One day you'll be the old one. Start saving for retirement today."