| Title | THE ERA OF LIMITLESSNESS |
| Brand | TELEKOM HUNGARY |
| Product/Service | TELEKOM 4G - THE NETWORK OF ACT |
| Category |
A06. Consumer Services/Business to Business |
|
Entrant
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LOUNGE DESIGN Budapest, HUNGARY
|
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Idea Creation
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LOUNGE DESIGN Budapest, HUNGARY
|
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Production
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FOCUSFOX Budapest, HUNGARY
|
Credits
| Péter Radovics |
Lounge Design |
Creative Director |
| Boglárka Arányi |
Lounge Design |
Creative Group Head |
| Tamás Ungor |
Lounge Design |
Head of Art |
| Péter Magda |
Lounge Design |
Art Director |
| Ági Milián |
Lounge Design |
Creative Producer |
| Bálint Simon |
Lounge Design |
Strategist |
| Kata Márkus |
Lounge Design |
Account Manager |
| Dániel Sperczel |
Lounge Design |
Client Service Director |
| Rudolf Péter Kiss |
FocusFox |
Director |
| Csaba Vass |
FocusFox |
Producer |
Write a short summary of what happens in the film
We aimed to make a spot which defies the traditions of typical telecommunication advertising.
To show the problems connected to unconscious internet usage in the great age of limitlessness and raise awareness about it, we created a film which is an exhibition about this era. It is set in a museum in an exhibition we could easily call 'The era of limitlessness'. We used symbolism to avoid being cheesy but to still be able to talk to people about their serious problems which they usually bury with denial. We guide the audience through this museum full of installations. We have protagonists and other visitors as well. All of them interact with the installations, but our heroes do it differently, they alter the meaning of them. Consciously. This way they give the installations meaning and the audience education. Our four topics are like- and dopamine-addiction, fake news, cyberbullying and content-addiction.
Cultural / Context information for the jury
When it comes to the topic of conscious internet usage it is important that in our country our competitors even encourage people to do whatever useless things they want with their services, with the internet. Let it be scrolling all day long or being inspired endlessly without using that incredible amount of inspiration. We need to fight this. Be responsible providers and won’t let go of our customers’ hands once we sold them our services.