Title Brand Product / Service Medium Entrant Company Location Award
A01 OTC Medicines
OUTBREAK
APOTEKET / SWEDISH PHARMACY
Film Craft: Cinematography FORSMAN & BODENFORS Gothenburg SWEDEN
A03 OTC Products/Devices
DEAR CONDOM
RFSU / RFSU CONDOMS
PR HOUSE OF RADON Stockholm SWEDEN
BABY BLOCKER
SKYN / SKYN CONDOMS
Digital McCANN MANCHESTER UNITED KINGDOM
A05 Health & Wellness Tech
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
Digital Craft: User Experience (UX) SERVICEPLAN GERMANY Munich GERMANY
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
Mobile SERVICEPLAN GERMANY Munich GERMANY
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Digital SERVICEPLAN GERMANY Munich GERMANY
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Product Innovation SERVICEPLAN GERMANY Munich GERMANY
MEMORY LANE
STOCKHOLM EXERGI / MEMORY LANE
Creative Data ACCENTURE INTERACTIVE Stockholm SWEDEN
B01 Brand-led Education & Awareness
ERECTION DAY
ISG INFORMATION CENTRE FOR SEXUALITY AND HEALTH / ERECTILE DYSFUNCTION
Branded Content & Entertainment: Digital & Social HAVAS LIFE BIRD & SCHULTE Freiburg GERMANY
READ UPRIGHT
KIESER TRAINING / IMAGE
Mobile HEIMAT ZÜRICH SWITZERLAND
THE CANCER COVER
KK / KK MAGAZINE
Direct TRY REKLAME Oslo NORWAY
THE CANCER COVER
KK / KK MAGAZINE
Print & Publishing: Standard Print TRY REKLAME Oslo NORWAY
SCREEN POLLUTION
MULTIÓPTICAS / MULTIÓPTICAS
Film: Cinema, TV and Digital Film Content LLYC Madrid SPAIN
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Use of Technology McCANN HEALTH London UNITED KINGDOM
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Brand Experience & Activation McCANN HEALTH London UNITED KINGDOM
EATMAGINATION
S GROUP / S-MARKET
Integrated Campaign S-GROUP Helsinki FINLAND
WE ARE UNDEFEATABLE
SPORT ENGLAND / SPORT ENGLAND
Film Craft: Use of Music / Sound Design FCB INFERNO London UNITED KINGDOM
ART AGAINST BREAST CANCER
VIRAG JUDIT GALLERY / VIRAG JUDIT GALLERY
Brand Experience & Activation DDB BUDAPEST HUNGARY
B02 Non-profit / Foundation-led Education & Awareness
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
Direct ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
BABY IN RED
DOCTORS WITHOUT BORDERS / MEASLES VACCINE
Outdoor: Ambient THE UNICORN Copenhagen DENMARK
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION / MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
Direct MRM//McCANN London UNITED KINGDOM
CARE WHILE YOU CARE
PINK RIBBON DEUTSCHLAND / PINK RIBBON CARE WHILE YOU CARE SHOWER GEL & BODY LOTION
Product Innovation DDB DÜSSELDORF GERMANY
SIGNS
GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS / SIGNS SMART TOOL
Use of Technology MRM//McCANN Frankfurt GERMANY
HELP A SMALL DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
Film: Cinema, TV and Digital Film Content &CO Copenhagen DENMARK
FAKE 4 GOOD
SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO
Digital SOLIDARITE SIDA Paris FRANCE
FAKE 4 GOOD
SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO
Use of Technology SOLIDARITE SIDA Paris FRANCE
B03 Fundraising & Advocacy
TALKING CAN SAVE LIVES
DEUTSCHER CARITASVERBAND E.V. / SUICIDE PREVENTION SERVICE [U25]
Direct BBDO Düsseldorf GERMANY
C01 Corporate Image & Communication
PATIENT FOCUS
MERCK / MERCK IN MS
Industry Craft: Art Direction McCANN HEALTH London UNITED KINGDOM
PATIENT FOCUS
MERCK / MERCK IN MS
Industry Craft: Photography McCANN HEALTH London UNITED KINGDOM
MOTHER & BABY
MERCK / MERCK IN MS
Industry Craft: Art Direction McCANN HEALTH London UNITED KINGDOM
RESEARCH SCIENTIST
MERCK / MERCK IN MS
Industry Craft: Art Direction McCANN HEALTH London UNITED KINGDOM
MOTHER & BABY
MERCK / MERCK IN MS
Industry Craft: Photography McCANN HEALTH London UNITED KINGDOM
RESEARCH SCIENTIST
MERCK / MERCK IN MS
Industry Craft: Photography McCANN HEALTH London UNITED KINGDOM
FOR EVERY ROBBIE
WW (FORMERLY WEIGHT WATCHERS) / WW
PR EDELMAN London UNITED KINGDOM
C02 Health Services & Facilities
SPOT THE DIFFERENCE
MAMMOGRAPHIE SCREENING HAMBURG / MAMMOGRAPHY
Brand Experience & Activation WEIGERTPIROUZWOLF Hamburg GERMANY
FOR EVERY ROBBIE
WW (FORMERLY WEIGHT WATCHERS) / WW
PR EDELMAN London UNITED KINGDOM
D01 Animal Health
PET TALKS
AFFINITY / PET FOOD
Digital ARENA MEDIA Barcelona SPAIN
STREET-VET
PURINA / VETERINARY DIET
Outdoor: Ambient McCANN PARIS FRANCE
E02 Dierct to Healthcare Professional
MICHAEL'S WORLD
JANSSEN / CARE4TODAY
Brand Experience & Activation PUBLICIS LIFEBRANDS London UNITED KINGDOM
THINK INK
IMMUNOCORE / N/A
Film: Cinema, TV and Digital Film Content SYNEOS HEALTH London UNITED KINGDOM
THINK INK
IMMUNOCORE / N/A
Film Craft: Cinematography SYNEOS HEALTH London UNITED KINGDOM
UNSTOPPABLE
MERCK / REBIF
Film Craft: Cinematography McCANN HEALTH London UNITED KINGDOM
UNSTOPPABLE
MERCK / REBIF
Film Craft: Direction McCANN HEALTH London UNITED KINGDOM
UNSTOPPABLE
MERCK / REBIF
Film Craft: Use of Music / Sound Design McCANN HEALTH London UNITED KINGDOM
UNSTOPPABLE
MERCK / REBIF
Film: Cinema, TV and Digital Film Content McCANN HEALTH London UNITED KINGDOM
I AM A WOMAN
MERCK / REBIF
Print & Publishing: Print Collateral McCANN HEALTH London UNITED KINGDOM
I AM PREGNANT
MERCK / REBIF
Print & Publishing: Print Collateral McCANN HEALTH London UNITED KINGDOM
I AM A MOTHER
MERCK / REBIF
Print & Publishing: Print Collateral McCANN HEALTH London UNITED KINGDOM
E03 Pharma: Disease Awareness & Understanding
ROCHE - MS DISEASE
ROCHE / AWARNESS OF MS DISEASE AND THE IMPORTANCE OF CORRECT TREATMENT
Film: Cinema, TV and Digital Film Content MILTTON Helsinki FINLAND
LIFE SUCKED OUT
JANSSEN / TREMFYA
Brand Experience & Activation PUBLICIS LIFEBRANDS London UNITED KINGDOM