THE URBAN EYE TEST

Short List
ClientOCO OPTOMETRISTS
Category B01. Brand-led Education & Awareness
TitleTHE URBAN EYE TEST
Product/ServiceOCO OPTOMETRISTS
Entrant McCANN HEALTH London, UNITED KINGDOM
Idea Creation McCANN HEALTH London, UNITED KINGDOM
Credits
Name Company Position
Adrian Parr McCann Health London Executive Creative Director
Guy Swimer McCann Health London Creative Director
Steve Woodliffe McCann Health Design Director

Write a short summary of what happens in the ambient execution or campaign.

During Oct 2018, trackable floor panels were placed on sidewalks around Central London, encouraging Londoners to check their eyesight using the urban environment around them. Each site was assessed by an optometrist, and a QR code enabled them to book a free eye test at OCO Opticians via their smartphone.