ROCHE - MS DISEASE

TitleROCHE - MS DISEASE
BrandROCHE
Category E03. Pharma: Disease Awareness & Understanding
Product/ServiceAWARNESS OF MS DISEASE AND THE IMPORTANCE OF CORRECT TREATMENT
Entrant MILTTON Helsinki, FINLAND
Idea Creation MILTTON Helsinki, FINLAND
Production OTTO PRODUCTION Helsinki, FINLAND
Additional Company EVERMADE Helsinki, FINLAND
Credits
Name Company Position
Erkko Mannila Miltton Creative Creative Director
Roope Sandberg Miltton Creative Art Director
Ella Antila Miltton Creative Art Director
Eija Anteroinen Miltton Creative Account Director
Inka Kosonen Miltton Creative Agency Producer
Tuomas Velling Evermade Lead Developer
Sauli Puukangas Evermade Designer
Joakim Larres Evermade Project Manager
Pekka Harala Otto Production Director
Niels Thastum Otto Production Director Of Photography
Ari Laitinen Otto Production Producer
Anthony Bentley Otto Production Editor
Anné Kulonen Otto Production Composer
Timo Anttila Otto Production Sound Designer
Timo Luomanen Otto Production Colorist
Milan Gromilic Otto Production Choreographer
Aljosa Spajic Otto Production Production Designer
Jelena Djordevic Otto Production Costume designer
Natasa Krstic Otto Production Make up and hair

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

It is forbidden by healtcare regulation to advertise or communicate in any channels by brand name any description medicines.

Describe the target audience and why your work is relevant to them.

•Healthcare Professional – build an awareness of the new drug available and the equal rights to receive immediately right and relevant treatment. Patient – The importance of three cornerstones in treating MS-disease: 1. Early diagnose 2. Continous observation 3. Regular MRI scanning and most of all the

Write a short summary of what happens in the film

Saara is twenty-year-old woman, whose is interested in dancing. She starts to get some kind of symptoms, and goes to doctor. From this moment film divides in two in vertical split screen. We see two films in top of each other and the scenes are the same, but the consequences to Saara differ. She gets two diagnosis from two different doctors. Both find her to be MS disease-patient, but give her two different kind of treatments. And as the film goes on, we see that the other treatment works much better and lets her continue with normal life and dancing. The other treatment makes her quit dancing and forces her eventually to wheelchair.