HELP A SMALL DANE

ClientDANISH CANCER SOCIETY & TRYGFONDEN
Category B02. Non-profit / Foundation-led Education & Awareness
TitleHELP A SMALL DANE
Product/ServiceSUN CAMPAIGN
Entrant &CO Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Production &CO. PRODUCTIONS Copenhagen, DENMARK
Credits
Name Company Position
Ole Hoffmann &Co. / NoA Art Director
Kristoffer Winther &Co. / NoA Art Director
Kristian Eilertsen &Co. / NoA Copy Writer
Peter Harton &Co. Productions Director

Write a short summary of what happens in the film

Kids of the world stage an intervention to protect Danish kids from skin cancer. This tongue-in-cheek campaign sees children from around the world taking action to help put an end to this issue. Set in Alcúdia, Mallorca (popular holiday destination for sun-seeking Danes), the film sees local kid Ramon, urging small Danes to protect themselves from the sun so that they can stop being ‘red and boring’ and come play. His frustration stems from a young Dane, Viggo Mortensen, who spent the day on a banana boat with his parents without sun protection and is now paying the price. Ramon is backed up by a pack of kids educating Viggo Mortensen and the small Danish viewers. The film shows scenes of when sun protection is typically forgotten. While the approach is light-hearted, Ramon encourages viewers to “Help a Small Dane” by reminding them to seek shade, sun hats and sunscreen.