STREET-VET

TitleSTREET-VET
BrandPURINA
Product/ServiceVETERINARY DIET
Category D01. Animal Health
Entrant McCANN PARIS, FRANCE
Idea Creation McCANN PARIS, FRANCE
Production CRAFT PARIS, FRANCE
Production 2 EDDY Paris, FRANCE
Additional Company AFG EUROPE London, UNITED KINGDOM
Credits
Name Company Position
Riccardo Fregoso McCann Paris Executive Creative Director, Creative President
Julien Chiapolini McCann Paris Executive Creative Director
Cedric Astrella McCann Paris Creative Director
Sebastien Boutebel McCann Paris Creative Director
Philippe Puech McCann Paris Senior Art Director
Lauren Haberfield McCann Paris Art Director
Adriana Luzzatto McCann Paris Art Director
Clément Le Bars McCann Paris Copywriter
Bruno Tallent McCann Paris CEO
Cédric Vanhoutte McCann Paris VP, Global Business Leader
Erik Bertin McCann Paris Deputy General Manager in charge of Strategy
Caitlin Bishop McCann Paris Strategic Planner
Valentin Audubon McCann Paris Motion designer
Karim Victorin McCann Paris Motion designer
Jefferson Lellouche Craft Director
Yannis Cullaz Craft Head of production
Arnaud Lemens Craft TV Producer
Yaël Guetta Craft TV Producer
Caroline De Génis Craft Post Producer
Juliette Paille Craft Assistant producer
Charlotte Goguet Craft Assistant producer
Isabelle Crechet Craft Sound producer
Mario Schiniotakis Eddy Director
Jean-François Bourrel Eddy Executive Producer
Maud Folléa Eddy Line producer
Didier Le Fouet DIgital District Post Producer
Aline Bernard The Hot Line Producer
Adrien Le Blond The Hot Line Sound Engineer
Eloi Asseline Weber Shandwick Paris CEO
Jean Paoli Weber Shandwick Paris Strategic Planner
Emilie Barrail Weber Shandwick Paris Account Director
Claire Rénier Weber Shandwick Paris Senior Associate
Dominique Laureau Weber Shandwick Paris Integrated media relations
Gérard Jousset Group Yncréa-Schools HEI, ISEN, ISA Président
Thibaut Defever Group Yncréa – Schools HEI, ISEN, ISA R&D engineer, Project manager
Pierre Durand Nestlé Purina Pet Care Business Unit Manager Specialist
Veronique Herman Nestlé Purina Pet Care Marketing Manager Specialist

Write a short summary of what happens in the ambient execution or campaign.

Purina Street-Vet is the first digital billboard to transform dogs’ natural inclination to pee on a pole into an instant health check. Street-Vet collects and analyses the urine then displays the result. If a health problem is detected, Street-Vet suggests an appropriate Purina product and a visit to the vet.