UNEXPLAINED BLEEDING?

TitleUNEXPLAINED BLEEDING?
BrandNOVO NORDISK PHARMA GMBH
Product/ServiceNOVOSEVEN®
Category E02. Dierct to Healthcare Professional
Entrant PEIX AGENTUR FüR DESIGN & KOMMUNIKATION Berlin, GERMANY
Idea Creation PEIX AGENTUR FüR DESIGN & KOMMUNIKATION Berlin, GERMANY
Credits
Name Company Position
Karsten Rzepka Peix Agentur für Design und Kommunikation GmbH Founder & CEO
Christine Herbst Peix Agentur für Design und Kommunikation GmbH Associate Creative Director
Kathrin Bott Peix Agentur für Design und Kommunikation GmbH Art Director
Heiko Laschitzki Heiko Laschitzki Photographer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

RX communication is strong regulated and just direct to Healthcare Professionals allowed. There are also strong compliance rules in the communication direct to Healthcare Professionals.

Describe the target audience and why your work is relevant to them.

Healthcare professionals, e. g. surgeons and haemostaseologists; even experienced emergency staff can miss the signs of acquired haemophilia – with drastic results.

Translation: Provide a full English translation of any text.

Headline: Unexplained bleeding is fatal for one in five patients.* Subline: It’s in your hands: Save lives and stop any bleeding with NovoSeven®! The gold standard of first-line therapy for acquired haemophilia. Annotation: *Acquired haemophilia, either as a direct result of blood loss or indirectly related to acquired haemophilia. Copy: (local SMPC NovoSeven®) Sender: novo nordisk® Brand: NovoSeven® recombinant factor VIIa