| Title | TAME YOUR MIGRAINE |
| Brand | NOVARTIS |
| Product/Service | AIMOVIG |
| Category |
E01. Direct to Patient |
|
Entrant
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HAVAS LYNX Manchester, UNITED KINGDOM
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Idea Creation
|
HAVAS LYNX Manchester, UNITED KINGDOM
|
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Production
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ABSOLUTE POST London, UNITED KINGDOM
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Production 2
|
MTP Glasgow, UNITED KINGDOM
|
Credits
| Tom Richards |
Havas Lynx Group |
Chief Creative Officer |
| Lou Shipley |
Havas Lynx Group |
Creative Director |
| Rob Jenkins |
Havas Lynx Group |
Creative Director |
| Esther Hill |
Havas Lynx Group |
Group Account Director |
| Nicola Lentin |
Havas Lynx Group |
Account Director |
| Matt Brugge |
Havas Lynx Group |
Senior Account Manager |
| Sadie Harding |
Havas Lynx Group |
Agency Producer |
| Bernardo Marques |
Havas Lynx Group |
Senior Planner |
| Nick Jay |
MTP |
Director |
| Brad Logan |
MTP |
Producer |
| Belinda Grew |
Absolute Post |
Post Producer |
| Ric Comline |
Absolute Post & Blind Pig |
Animator |
| Sean Cooper |
Absolute Post & Blind Pig |
Animator |
| Christine Peters |
Absolute Post & Blind Pig |
Animator |
| Dominica Harrison |
Absolute Post & Blind Pig |
Concept Art |
| Matt Turner |
Absolute Post |
Colourist |
| Lora Nikolaeva |
Absolute Post & Blind Pig |
2D Artist |
| Elliot Platt |
Absolute Post & Blind Pig |
2D Artist |
| Alex Bingham |
Final Cut LTD. |
Sound Designer |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
Due to legal restrictions the name of the treatment cannot be specified.SOPHIA
UK regulations state no direct link to products or medical treatments in unbranded communications. Wherever there is mention of product name it must adhere to non-promotional agreements.
ABPI, Veeva / MINT regulatory boards
Describe the target audience and why your work is relevant to them.
Our target audience have endured chronic migraine for too long. They are constantly battling a lack of understanding coupled with the media trivialising the impact of the disease. This has led to substandard solutions and our audience constantly feel powerless in migraine’s grip.
Write a short summary of what happens in the film
The film portrays five lifestyle scenarios carefully selected to depict a cross-section of the migraine audience and to illustrate the breadth of situations in which migraine can hit. We see a predatory, shapeshifting monster lurking and stalking within these scenarios, and five characters initially looking worried or fearful that migraine is once again creeping into their life. This monster is a visual representation of vivid descriptions of patient migraines.
The film edits sharply between the stories as each character comes face to face with the creature that constantly haunts their life, until a dramatic climax drives our characters to finally stand up to migraine, turning the tables on the monster that has impacted their life for so long.
The film closes with positive resolutions of the beast finally being tamed and a clear, succinct call to action gives our audience the hope and confidence to ask for preventive treatments.