BURANA - HELMETS AGAINST PAIN

ClientORION PHARMA
Category A01. OTC Medicines
TitleBURANA - HELMETS AGAINST PAIN
Product/ServicePAINKILLER
Entrant NORD DDB Helsinki, FINLAND
Idea Creation NORD DDB Helsinki, FINLAND
Credits
Name Company Position
Lauri Vassinen NORD DDB Helsinki Creative Director / CEO
Kalle Wallin NORD DDB Helsinki ACD / Art Director
Jukka Hannula NORD DDB Helsinki Creative
Minttu Aarniovuori NORD DDB Helsinki Strategist
Tiina Tähtinen NORD DDB Helsinki Copywriter
Julia Jämsen NORD DDB Helsinki Project Director

Write a short summary of what happens in the ambient execution or campaign.

Burana, the biggest pain killer brand in Finland, equipped rental electric scooters of Samocat with free Burana helmets. The reason was to prevent head injuries and headaches. Burana helmets in the traffic also acted as moving outdoor advertising for Burana, showing Burana fights against the pain with all means.