THE DEAD END

ClientFONDATION FONDAMENTAL
Category B02. Non-profit / Foundation-led Education & Awareness
TitleTHE DEAD END
Product/ServiceSCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Entrant SERVICEPLAN HEALTH FRANCE Paris, FRANCE
Idea Creation SERVICEPLAN HEALTH FRANCE Paris, FRANCE
Media Placement SERVICEPLAN FRANCE Paris, FRANCE
PR SERVICEPLAN HEALTH FRANCE Paris, FRANCE
Production BADASS FILMS Paris, FRANCE
Credits
Name Company Position
Alexander SCHILL SERVICEPLAN GERMANY Global Chief Creative Director
Daniel PEREZ SERVICEPLAN FRANCE Chief Creative Officer
Astrid PINON SERVICEPLAN FRANCE Art Director
Damien LEBREUILLY SERVICEPLAN FRANCE Copywriter
Tram-Anh Nguyen NGUYEN SERVICEPLAN FRANCE Art Director
Frank WILLOCQ SERVICEPLAN FRANCE Producer
Blaise IZARD BADASS FILMS Producer

Write a short summary of what happens in the film

Every year, depression kills more than 6,000 people in France. Often related to a "depression" or "the blues", depression remains, still today, insufficiently understood, diagnosed and treated. If depression is left untreated, it can take a severe or chronic form and lead to suicide. In order to make an impression, the FondaMental Foundation launched an awareness campaign. The film "The Dead End", intend to emphases that depression is a "serious" disease that can have fatal consequences. Straddling comedy and drama, the film shows how patients with obvious pathologies would be treated if their clinical signs were considered as lightly as the signs of depression are sometimes.