| Title | THE DEAD END |
| Brand | FONDATION FONDAMENTAL |
| Product/Service | SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES |
| Category |
B02. Non-profit / Foundation-led Education & Awareness |
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Entrant
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SERVICEPLAN HEALTH FRANCE Paris, FRANCE
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Idea Creation
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SERVICEPLAN HEALTH FRANCE Paris, FRANCE
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Media Placement
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SERVICEPLAN FRANCE Paris, FRANCE
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PR
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SERVICEPLAN HEALTH FRANCE Paris, FRANCE
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Production
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BADASS FILMS Paris, FRANCE
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Credits
| Alexander SCHILL |
SERVICEPLAN GERMANY |
Global Chief Creative Director |
| Daniel PEREZ |
SERVICEPLAN FRANCE |
Chief Creative Officer |
| Astrid PINON |
SERVICEPLAN FRANCE |
Art Director |
| Damien LEBREUILLY |
SERVICEPLAN FRANCE |
Copywriter |
| Tram-Anh Nguyen NGUYEN |
SERVICEPLAN FRANCE |
Art Director |
| Frank WILLOCQ |
SERVICEPLAN FRANCE |
Producer |
| Blaise IZARD |
BADASS FILMS |
Producer |
Write a short summary of what happens in the film
Every year, depression kills more than 6,000 people in France. Often related to a "depression" or "the blues", depression remains, still today, insufficiently understood, diagnosed and treated. If depression is left untreated, it can take a severe or chronic form and lead to suicide. In order to make an impression, the FondaMental Foundation launched an awareness campaign.
The film "The Dead End", intend to emphases that depression is a "serious" disease that can have fatal consequences. Straddling comedy and drama, the film shows how patients with obvious pathologies would be treated if their clinical signs were considered as lightly as the signs of depression are sometimes.