| Title | NEW MINDSET |
| Brand | UNITED FOR GLOBAL MENTAL HEALTH |
| Product/Service | MENTAL HEALTH AWARENESS CAMPAIGN |
| Category |
B02. Non-profit / Foundation-led Education & Awareness |
|
Entrant
|
HAVAS LYNX Manchester, UNITED KINGDOM
|
|
Idea Creation
|
HAVAS LYNX Manchester, UNITED KINGDOM
|
|
Production
|
AARDMAN ANIMATIONS Bristol, UNITED KINGDOM
|
Credits
| Tom Richards |
Havas Lynx Group |
Chief Creative Officer |
| Danny Capozzi |
Aardman Animation |
Director |
Write a short summary of what happens in the film
We set the film in an attic, as a metaphor for how mental health is stigmatised, underfunded, hidden away in the recesses of global health budget. And then - click- we shine much needed light on the subject. We hope the film can help to bring mental health out of the darkness and into the light.
Tell the jury about type(s) of animation or visual effects and summarise any relevant challenges or techniques.
This film was a real labour of love with a lot of care and attention to detail. Working with miniatures like the hugging wooden figures, the untangling worry dolls and the authentic wooden mannequin hand were a real challenge, but the fast-paced hard work resulted in a wonderfully rich, and heart-warming short film.
The film is a combination of live action, which was filmed in a beautiful antiques shop in Bristol called Indira Rose. The trinket head was then bespoke made in CGI to look exactly like a vintage printers block tray. The trinkets and props inside were carefully handcrafted, then stop-motion animated in the studio by the director himself. All the components were cleverly composited together to appear as if the whole trinket head was truly coming to life inside an attic.