Title | SCREEN POLLUTION |
Brand | MULTIÓPTICAS |
Product/Service | MULTIÓPTICAS |
Category |
B01. Brand-led Education & Awareness |
Entrant
|
LLYC Madrid, SPAIN
|
Idea Creation
|
LLYC Madrid, SPAIN
|
Production
|
GARLIC TV Madrid, SPAIN
|
Credits
David Gonzalez Natal |
LLYC |
Senior Director of the Consumer Engagement area |
Julio Alonso Caballero |
LLYC |
Senior consultant |
Pablo Hernández de Urrutia |
LLYC |
Consultant |
Valeria Rey |
LLYC |
Consultant |
Carlos Magro |
LLYC |
Branding Area Director |
Luis Calvo |
LLYC |
Senior consultant |
Francisco Javier Romero |
LLYC |
Senior consultant |
Pilar Medrano |
LLYC |
Producer |
Javier Sanchez |
Multiopticas |
Advertiser Team |
Oscar Lopez |
Multiopticas |
Advertiser Team |
Belen Perez |
Multiopticas |
Advertiser Team |
Write a short summary of what happens in the film
The camera advances constantly in traveling out. It goes through an industrial warehouse, and during the trip we see a different everyday scene where the screens should not have been there.
As we change the situation, the count of hours spent in front of the screen increases. The space is raised in a theatrical way and the situations are limited in themselves. The lighting emphasizes the blue light emitted by all devices with screens. The last scene shows us a halo of hope when a girl decides to put down her cell and challenge this new pollution.