BABY IN RED

TitleBABY IN RED
BrandDOCTORS WITHOUT BORDERS
Product/ServiceMEASLES VACCINE
Category B02. Non-profit / Foundation-led Education & Awareness
Entrant THE UNICORN Copenhagen, DENMARK
Idea Creation THE UNICORN Copenhagen, DENMARK
Credits
Name Company Position
Peter Metcalfe The Unicorn Creative Director
Thomas Pries The Unicorn Creative Director
Mette Hørdum The Unicorn Managing Director
Marius Dahl The Unicorn Art Director
Camilla Schønberg The Unicorn Agency Producer
Johan Høyer Lydbror Sound Mixer
Bastian Schiøtt Freelance Director Of Photography
Anni Kammer Doctors without Borders Event Manager
Kristina Boldt Klausen Doctors without Borders Fundraising Director
Rasmus Himmelstrup Doctors without Borders Digital Officer

Write a short summary of what happens in the ambient execution or campaign.

In the event a very life-like baby with measles is placed in Denmark's largest cities. By-passers are surprised when they walk by and see the baby which turns out to be a stunt for Doctors Without Borders.