VIVA LA VULVA

Short List
ClientESSITY
Category A03. OTC Products/Devices
TitleVIVA LA VULVA
Product/ServiceLIBRESSE/BODYFORM
Entrant AMVBBDO London, UNITED KINGDOM
Idea Creation AMVBBDO London, UNITED KINGDOM
Media Placement ZENITH London, UNITED KINGDOM
PR KETCHUM London, UNITED KINGDOM
Production SOMESUCH London, UNITED KINGDOM
Production 2 TRIM EDITING London, UNITED KINGDOM
Production 3 750MPH London, UNITED KINGDOM
Production 4 TIME BASED ARTS London, UNITED KINGDOM
Credits
Name Company Position
Paul Brazier AMVBBDO Chief Creative Officer
Alex Grieve AMVBBDO Executive Creative Director
Adrian Rossi AMVBBDO Executive Creative Director
Toby Allen AMVBBDO Creative Partner
Jim Hilson AMVBBDO Creative Partner
Diego Cardoso de Oliveira AMVBBDO Art Director
Caio Giannella AMVBBDO Writer
Edwina Dennison AMVBBDO Agency Producer
Mario Kerkstra AMVBBDO Designer
Kim Gehrig Somesuch & Co Director
Lee Groombridge Somesuch & Co Producer
Seth Wilson Somesuch & Co Executive Producer
Deepa Keshvala Somesuch & Co DOP Lighting Cameraman
Elise Butt Trim Editing Editor
Sam Ashwell 750mph Sound Engineer
Peter Raeburn Soundtree Music Music

Write a short summary of what happens in the film

Viva La Vulva is a love song to a part of us that doesn’t get enough love. Set to the iconic track ‘Take Yo’ Praise’ by Camille Yarbrough, it’s a lip-sync music video with a twist, featuring hundreds of vulvas of every shape and colour, all singing loud and proud to the equally diverse women who love them back. The film subverts multiple taboos around the vulva on the way: celebrating conch shells, messy oysters, juicy fruits, embracing the much-shamed camel-toe, and even Barbie makes a cameo, outraged she doesn’t have a vulva. The film ends on behind the scene interviews of the cast, opening up about the issue, the shame, the ignorance and reclaiming their bodies.