| Title | ERECTION DAY |
| Brand | ISG INFORMATION CENTRE FOR SEXUALITY AND HEALTH |
| Product/Service | ERECTILE DYSFUNCTION |
| Category |
B01. Brand-led Education & Awareness |
|
Entrant
|
HAVAS LIFE BIRD & SCHULTE Freiburg, GERMANY
|
|
Idea Creation
|
HAVAS LIFE BIRD & SCHULTE Freiburg, GERMANY
|
|
Additional Company
|
ACOUSTIC MEDIA Freiburg, GERMANY
|
Credits
| Jeremy Bird |
Havas Life Bird & Schulte |
Associate Creative Director |
Why is this work relevant for Branded Content & Entertainment?
Because you can´t keep a good man down.
Background
It is estimated that half a million men in Germany can no longer get an erection caused in many cases by heart disease, prostate cancer, diabetes. The number of unknown cases however is estimated at 6 million. It's important for both men and women to realize that ED is not at all uncommon.
Describe the creative idea
Nick Dick is the quintessential ED sufferer. And so, for all the Nicks, Dicks and Pricks of this world, we created Erection Day, and not just one day of the year but 365 days of the year helping all ED sufferers to rise to the occasion.
Describe the strategy
With at least half a million men in Germany unable to get an erection and only 800 penile implant operations a year, there is obviously a lack of knowledge about this treatment option and embarrassment in general. We created a fluffy character to transport a message of encouragement and a solution to the problem.
Describe the execution
Our character needed to be fun to watch as well informative.
Describe the outcome
Within the first month, the number of callers via the helpline at the Information Centre for Sexuality and Health have quadrupled asking for advice. A victory for man, ableing him to rise to the occasion and conquering the summit once again.