BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.

ClientBF COACH GMBH & CO. KG
Category A05. Health & Wellness Tech
TitleBUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
Product/ServiceBUTTERFLY COACH
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Production NEVEREST München, GERMANY
Production 2 ATLANT DEVELOPMENT Landshut, GERMANY
Production 3 STUDIO LAURINSOARES Munich, GERMANY
Additional Company PLAN.NET Munich, GERMANY
Additional Company 2 MEDIAPLUS Munich, GERMANY
Credits
Name Company Position
Alexander Schill SERVICEPLAN GERMANY Global Chief Creative Officer
Markus Maczey PLAN.NET Managing Director
Richard Wegele PLAN.NET Creative Director
Friederike Froehlich PLAN.NET Senior Copywriter/Concept
Alexander Kneifel PLAN.NET Junior UX/UI Designer
Philipp Stremlau PLAN.NET Junior Copywriter
Oliver Bruckner PLAN.NET Managing Director
Marina Ludwig PLAN.NET Senior Account Manager
Jonas Heitzer PLAN.NET Creative Coder
Emanuele Fino PLAN.NET Director Strategic Buying
Marco Dinoto PLAN.NET Trainee Account Management
Dominik Prexl PLAN.NET Junior Art Director
Helena Mertig PLAN.NET Senior Digital Producer
Christian Goeschl PLAN.NET Digital Producer
Sandy Mehner PLAN.NET Junior Screen Designer
Linda Hettinger PLAN.NET Junior Experience Concepter
Laura Bergler PLAN.NET Intern Copy
Tobias Mayer PLAN.NET Executive Creative Director
Nicolas Holtzmeyer PLAN.NET Senior Account Manager
Nicole Ostermeier NEVEREST Postproducer
Roman Prochnow NEVEREST Producer
Dennis Bono MEDIAPLUS General Manager

Describe the creative idea

We developed a fitness app for people that don’t believe in fitness Apps. A digital personal trainer that gets to know every user individually – and uses fun and functional design to keep them motivated. The app works like a chat between friends. Your coach is there for you 24/7. Challenges you. Learns from you and gives you tips and rewards you with points and trophies. You get everything you need via direct message, exactly when you need it. That makes the user experience feel very intuitive. And helps you make better decisions for yourself every day. Smart data guarantees that no two workouts are ever the same. And choses the perfect exercises based on your feedback, goals, and over 50 other parameters. Butterfly Coach adapts to your needs. Just like a real personal trainer. But as an app with a bold design that sets new standards.

Describe the execution

Our logo is a stylized butterfly and perfectly captures the philosophy of our brand: We want to help our users turn their beauty outward – like a caterpillar transforming into a butterfly. Our design is bold, fun, and breaks conventions to create an unseen, engaging experience for the user. Vibrant colors and gradients do away with the neutral, monochrome design of our competitors. And transport the energy a fitness app really deserves. Thanks to intuitive gestures and smooth animations, the app is not only functional, but fun, too. It makes you want to work out. Instead of a start-screen or a complicated menu, we made our chatbot the central element for interaction. Everything the user needs gets sent directly to their smartphone. That’s why Butterfly Coach feels less like a fitness app, and more like a real Personal Trainer you can talk to.