Title Brand Product / Service Medium Entrant Company Location Award
A01 OTC Medicines
GUARDIUM
RECKITT BENCKISER (GAVISCON) / HEARTBURN TREATMENT
Film: Cinema, TV and Digital Film Content HAVAS LONDON UNITED KINGDOM
GO ON
GAVISCON / HEARTBURN RELIEF
Integrated Campaign HAVAS LONDON UNITED KINGDOM
SOOTHING FAMILIES SINCE 1931
SUDOCREM, TEVA / SUDOCREM
Film Craft: Animation / Visual Effects McCANN HEALTH London UNITED KINGDOM
E45 MILLIONS
RECKITT BENCKISER / DERMATOLOGICAL CREAM
Film Craft: Cinematography HAVAS LONDON UNITED KINGDOM
BURANA - HELMETS AGAINST PAIN
ORION PHARMA / PAINKILLER
Outdoor: Ambient NORD DDB Helsinki FINLAND
A02 OTC Applications
SOOTHING FAMILIES SINCE 1931
SUDOCREM, TEVA / SUDOCREM
Film: Cinema, TV and Digital Film Content McCANN HEALTH London UNITED KINGDOM
A03 OTC Products/Devices
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Film: Cinema, TV and Digital Film Content AMVBBDO London UNITED KINGDOM
Short List
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Integrated Campaign AMVBBDO London UNITED KINGDOM
Bronze
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
Integrated Campaign McCANN Tel Aviv ISRAEL
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Branded Content & Entertainment: Film, TV and Online Film Content AMVBBDO London UNITED KINGDOM
Short List
A04 Nutraceuticals
MOTHER´S MANUAL
ENFAMIL / CONTINUATION MILK
Brand Experience & Activation ARENA MEDIA Barcelona SPAIN
A05 Health & Wellness Tech
LANE KEEPING BED
FORD OF EUROPE / LANE KEEPING BED
PR GTB London UNITED KINGDOM
DEALERBOT
RESET / REHABILITATION CENTRE
Mobile HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM
Short List
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Use of Technology SERVICEPLAN GERMANY Munich GERMANY
Short List
B01 Brand-led Education & Awareness
INTERNET'S RESIDENCY EXAM
REGINA MARIA HEALTHCARE NETWORK / PRIVATE HEALTHCARE
Direct McCANN BUCHAREST ROMANIA
THE MISSING PAGE
SAFORELLE / FEMALE ANATOMY AWARENESS CAMPAIGN
PR SERVICEPLAN FRANCE Paris FRANCE
Short List
THE IN-BETWEEN WATER
ALKO / VÄLIVESI – THE IN-BETWEEN WATER
PR ALKO Helsinki FINLAND
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Integrated Campaign AMVBBDO London UNITED KINGDOM
Short List
CLEAR
DIAGEO / GUINNESS
Integrated Campaign AMVBBDO London UNITED KINGDOM
Short List
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Branded Content & Entertainment: Film, TV and Online Film Content AMVBBDO London UNITED KINGDOM
Bronze
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Outdoor: Ambient McCANN HEALTH London UNITED KINGDOM
Short List
B02 Non-profit / Foundation-led Education & Awareness
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film: Cinema, TV and Digital Film Content SERVICEPLAN HEALTH FRANCE Paris FRANCE
CASH EPILEPSY
FONDATION FRANÇAISE POUR LA RECHERCHE SUR L'EPILEPSIE / ORGANIZATION DEDICATED TO EPILEPSY RESEARCH
Direct SERVICEPLAN HEALTH FRANCE Paris FRANCE
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
Digital TRY REKLAME Oslo NORWAY
Short List
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film Craft: Direction SERVICEPLAN HEALTH FRANCE Paris FRANCE
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film Craft: Script SERVICEPLAN HEALTH FRANCE Paris FRANCE
NEW MINDSET
UNITED FOR GLOBAL MENTAL HEALTH / MENTAL HEALTH AWARENESS CAMPAIGN
Film Craft: Animation / Visual Effects HAVAS LYNX Manchester UNITED KINGDOM
LET WHAT'S INSIDE OUT
CALM (CAMPAIGN AGAINST LIVING MISERABLY) / CHARITY
Product Innovation HAVAS LONDON UNITED KINGDOM
B03 Fundraising & Advocacy
COME GIVE ME LOVE
THE SWEDISH CANCER SOCIETY / PINK RIBBON
Film: Cinema, TV and Digital Film Content KING Stockholm SWEDEN
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
Integrated Campaign BBDO Düsseldorf GERMANY
Short List
COME GIVE ME LOVE
THE SWEDISH CANCER SOCIETY / PINK RIBBON
Film Craft: Production Design / Art Direction KING Stockholm SWEDEN
C01 Corporate Image & Communication
SOMETIMES YOU JUST NEED A BIT OF HELP
ALERIS-HAMLET / ALERIS-HAMLET FERTILITY
Film: Cinema, TV and Digital Film Content MINDSHARE Copenhagen DENMARK
THE MISSING PAGE
LABORATOIRES IPRAD / SAFORELLE
PR SERVICEPLAN FRANCE Paris FRANCE
THE ATLAS OF ILLNESSES BORN OUT OF LOVE
MEDLIFE / MEDLIFE
Print & Publishing: Print Collateral JAZZ COMMUNICATION Bucharest ROMANIA
MADE IN FUKUSHIMA
METER GROUP, INC. / MADE IN FUKUSHIMA IS A BOOK MADE OUT OF RICE STRAW FROM THE DECONTAMINATED FIELD
Brand Experience & Activation SERVICEPLAN GERMANY Munich GERMANY
Short List
C02 Health Services & Facilities
SOMETIMES YOU JUST NEED A BIT OF HELP
ALERIS-HAMLET / ALERIS-HAMLET FERTILITY
Film: Cinema, TV and Digital Film Content MINDSHARE Copenhagen DENMARK
POHJOLA SAIRAALA - THE BARE BONES
POHJOLA SAIRAALA / HOSPITAL SERVICE WITH SPORT INJURY FOCUS
Print & Publishing: Standard Print MILTTON Helsinki FINLAND
D01 Animal Health
STREET-VET
PURINA / VETERINARY DIET
Direct McCANN PARIS FRANCE
Short List
NOISE CANCELLING KENNEL
FORD OF EUROPE / NOISE CANCELLING KENNEL
PR GTB London UNITED KINGDOM
E01 Direct to Patient
TAME YOUR MIGRAINE
NOVARTIS / AIMOVIG
Film: Cinema, TV and Digital Film Content HAVAS LYNX Manchester UNITED KINGDOM
E02 Dierct to Healthcare Professional
COMMITMENT TO HARMONY
JANSSEN / JANSSEN
Film: Cinema, TV and Digital Film Content PUBLICIS LIFEBRANDS London UNITED KINGDOM
COMMITMENT TO HARMONY
JANSSEN / JANSSEN
Film Craft: Production Design / Art Direction PUBLICIS LIFEBRANDS London UNITED KINGDOM
Bronze
COMMITMENT TO HARMONY
JANSSEN / JANSSEN
Film Craft: Animation / Visual Effects PUBLICIS LIFEBRANDS London UNITED KINGDOM
Short List
UNEXPLAINED BLEEDING?
NOVO NORDISK PHARMA GMBH / NOVOSEVEN®
Print & Publishing: Standard Print PEIX AGENTUR FüR DESIGN & KOMMUNIKATION Berlin GERMANY
E03 Pharma: Disease Awareness & Understanding
INSIDE HEART FAILURE
NOVARTIS / HEART FAILURE AWARENESS
PR WEBER SHANDWICK Paris FRANCE
Short List
INSIDE HEART FAILURE
NOVARTIS / HEART FAILURE AWARENESS
Branded Content & Entertainment: Live Experience WEBER SHANDWICK Paris FRANCE
Short List
INSIDE HEART FAILURE
NOVARTIS / HEART FAILURE AWARENESS
Brand Experience & Activation WEBER SHANDWICK Paris FRANCE
E05 Pharma: Patient Engagement
INSIDE HEART FAILURE
NOVARTIS / HEART FAILURE AWARENESS
PR WEBER SHANDWICK Paris FRANCE
SMARTREAD
BAYER OPHTHALMOLOGY / SMARTREAD MAGAZINE
Print & Publishing: Print Collateral LANGLAND Windsor UNITED KINGDOM
JOURNAL OF ME
ELI LILLY / PSORIASIS AWARENESS
Print & Publishing: Print Collateral HAVAS LYNX Manchester UNITED KINGDOM