Title Brand Product / Service Medium Entrant Company Location Idea Creation Company Location Award
B02 Non-profit / Foundation-led Education & Awareness
FAKE 4 GOOD
SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO
Digital SOLIDARITE SIDA Paris FRANCE LA CHOSE
Paris
FRANCE
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
Digital TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
FAKE 4 GOOD
SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO
Use of Technology SOLIDARITE SIDA Paris FRANCE LA CHOSE
Paris
FRANCE
SIGNS
GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS / SIGNS SMART TOOL
Use of Technology MRM//McCANN Frankfurt GERMANY MRM//McCANN
Frankfurt
McCANN FRANKFURT
GERMANY
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film Craft: Direction SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film Craft: Script SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE
NEW MINDSET
UNITED FOR GLOBAL MENTAL HEALTH / MENTAL HEALTH AWARENESS CAMPAIGN
Film Craft: Animation / Visual Effects HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX
Manchester
UNITED KINGDOM
BABY IN RED
DOCTORS WITHOUT BORDERS / MEASLES VACCINE
Outdoor: Ambient THE UNICORN Copenhagen DENMARK THE UNICORN
Copenhagen
DENMARK
CARE WHILE YOU CARE
PINK RIBBON DEUTSCHLAND / PINK RIBBON CARE WHILE YOU CARE SHOWER GEL & BODY LOTION
Product Innovation DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
LET WHAT'S INSIDE OUT
CALM (CAMPAIGN AGAINST LIVING MISERABLY) / CHARITY
Product Innovation HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM
B03 Fundraising & Advocacy
COME GIVE ME LOVE
THE SWEDISH CANCER SOCIETY / PINK RIBBON
Film: Cinema, TV and Digital Film Content KING Stockholm SWEDEN KING
Stockholm
SWEDEN
TALKING CAN SAVE LIVES
DEUTSCHER CARITASVERBAND E.V. / SUICIDE PREVENTION SERVICE [U25]
Direct BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
PR BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
Silver
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
Integrated Campaign BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
Short List
COME GIVE ME LOVE
THE SWEDISH CANCER SOCIETY / PINK RIBBON
Film Craft: Production Design / Art Direction KING Stockholm SWEDEN KING
Stockholm
SWEDEN
C01 Corporate Image & Communication
SOMETIMES YOU JUST NEED A BIT OF HELP
ALERIS-HAMLET / ALERIS-HAMLET FERTILITY
Film: Cinema, TV and Digital Film Content MINDSHARE Copenhagen DENMARK MINDSHARE
Copenhagen
DENMARK
FOR EVERY ROBBIE
WW (FORMERLY WEIGHT WATCHERS) / WW
PR EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
THE MISSING PAGE
LABORATOIRES IPRAD / SAFORELLE
PR SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
PATIENT FOCUS
MERCK / MERCK IN MS
Industry Craft: Art Direction McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
MOTHER & BABY
MERCK / MERCK IN MS
Industry Craft: Art Direction McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
RESEARCH SCIENTIST
MERCK / MERCK IN MS
Industry Craft: Art Direction McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
PATIENT FOCUS
MERCK / MERCK IN MS
Industry Craft: Photography McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
MOTHER & BABY
MERCK / MERCK IN MS
Industry Craft: Photography McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
RESEARCH SCIENTIST
MERCK / MERCK IN MS
Industry Craft: Photography McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
THE ATLAS OF ILLNESSES BORN OUT OF LOVE
MEDLIFE / MEDLIFE
Print & Publishing: Print Collateral JAZZ COMMUNICATION Bucharest ROMANIA JAZZ COMMUNICATION
Bucharest
ROMANIA
MADE IN FUKUSHIMA
METER GROUP, INC. / MADE IN FUKUSHIMA IS A BOOK MADE OUT OF RICE STRAW FROM THE DECONTAMINATED FIELD
Brand Experience & Activation SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
METER GROUP
Pullman
UNIVERSITY OF TOKYO
Tokyo
FUKUSHIMA SAISEI
GERMANY
USA
JAPAN
Short List
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
Product Innovation McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Silver
C02 Health Services & Facilities
SOMETIMES YOU JUST NEED A BIT OF HELP
ALERIS-HAMLET / ALERIS-HAMLET FERTILITY
Film: Cinema, TV and Digital Film Content MINDSHARE Copenhagen DENMARK MINDSHARE
Copenhagen
DENMARK
FOR EVERY ROBBIE
WW (FORMERLY WEIGHT WATCHERS) / WW
PR EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
POHJOLA SAIRAALA - THE BARE BONES
POHJOLA SAIRAALA / HOSPITAL SERVICE WITH SPORT INJURY FOCUS
Print & Publishing: Standard Print MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND
SPOT THE DIFFERENCE
MAMMOGRAPHIE SCREENING HAMBURG / MAMMOGRAPHY
Brand Experience & Activation WEIGERTPIROUZWOLF Hamburg GERMANY WEIGERTPIROUZWOLF
Hamburg
GERMANY
D01 Animal Health
STREET-VET
PURINA / VETERINARY DIET
Direct McCANN PARIS FRANCE McCANN PARIS
FRANCE
Short List
NOISE CANCELLING KENNEL
FORD OF EUROPE / NOISE CANCELLING KENNEL
PR GTB London UNITED KINGDOM GTB
London
UNITED KINGDOM
PET TALKS
AFFINITY / PET FOOD
Digital ARENA MEDIA Barcelona SPAIN ARENA MEDIA
Barcelona
SPAIN
STREET-VET
PURINA / VETERINARY DIET
Outdoor: Ambient McCANN PARIS FRANCE McCANN PARIS
FRANCE
STREET-VET
PURINA / VETERINARY DIET
Brand Experience & Activation McCANN PARIS FRANCE McCANN PARIS
FRANCE
Bronze
E01 Direct to Patient
TAME YOUR MIGRAINE
NOVARTIS / AIMOVIG
Film: Cinema, TV and Digital Film Content HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX
Manchester
UNITED KINGDOM
E02 Dierct to Healthcare Professional
THINK INK
IMMUNOCORE / N/A
Film: Cinema, TV and Digital Film Content SYNEOS HEALTH London UNITED KINGDOM SYNEOS HEALTH
London
UNITED KINGDOM
UNSTOPPABLE
MERCK / REBIF
Film: Cinema, TV and Digital Film Content McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
COMMITMENT TO HARMONY
JANSSEN / JANSSEN
Film: Cinema, TV and Digital Film Content PUBLICIS LIFEBRANDS London UNITED KINGDOM PUBLICIS LIFEBRANDS
London
UNITED KINGDOM
COMMITMENT TO HARMONY
JANSSEN / JANSSEN
Film Craft: Production Design / Art Direction PUBLICIS LIFEBRANDS London UNITED KINGDOM PUBLICIS LIFEBRANDS
London
UNITED KINGDOM
Bronze
UNSTOPPABLE
MERCK / REBIF
Film Craft: Direction McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
UNSTOPPABLE
MERCK / REBIF
Film Craft: Use of Music / Sound Design McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
COMMITMENT TO HARMONY
JANSSEN / JANSSEN
Film Craft: Animation / Visual Effects PUBLICIS LIFEBRANDS London UNITED KINGDOM PUBLICIS LIFEBRANDS
London
UNITED KINGDOM
Short List
THINK INK
IMMUNOCORE / N/A
Film Craft: Cinematography SYNEOS HEALTH London UNITED KINGDOM SYNEOS HEALTH
London
UNITED KINGDOM
UNSTOPPABLE
MERCK / REBIF
Film Craft: Cinematography McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
I AM A WOMAN
MERCK / REBIF
Print & Publishing: Print Collateral McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
I AM PREGNANT
MERCK / REBIF
Print & Publishing: Print Collateral McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
I AM A MOTHER
MERCK / REBIF
Print & Publishing: Print Collateral McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
UNEXPLAINED BLEEDING?
NOVO NORDISK PHARMA GMBH / NOVOSEVEN®
Print & Publishing: Standard Print PEIX AGENTUR FüR DESIGN & KOMMUNIKATION Berlin GERMANY PEIX AGENTUR FüR DESIGN & KOMMUNIKATION
Berlin
GERMANY