Title Brand Product / Service Medium Entrant Company Location Idea Creation Company Location Award
A01 OTC Medicines
SOOTHING FAMILIES SINCE 1931
SUDOCREM, TEVA / SUDOCREM
Film Craft: Animation / Visual Effects McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
OUTBREAK
APOTEKET / SWEDISH PHARMACY
Film Craft: Cinematography FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
GUARDIUM
RECKITT BENCKISER (GAVISCON) / HEARTBURN TREATMENT
Film: Cinema, TV and Digital Film Content HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM
GO ON
GAVISCON / HEARTBURN RELIEF
Integrated Campaign HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM
E45 MILLIONS
RECKITT BENCKISER / DERMATOLOGICAL CREAM
Film Craft: Cinematography HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM
BURANA - HELMETS AGAINST PAIN
ORION PHARMA / PAINKILLER
Outdoor: Ambient NORD DDB Helsinki FINLAND NORD DDB
Helsinki
FINLAND
A02 OTC Applications
SOOTHING FAMILIES SINCE 1931
SUDOCREM, TEVA / SUDOCREM
Film: Cinema, TV and Digital Film Content McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
A03 OTC Products/Devices
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Film: Cinema, TV and Digital Film Content AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Bronze
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Branded Content & Entertainment: Film, TV and Online Film Content AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
Integrated Campaign McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
DEAR CONDOM
RFSU / RFSU CONDOMS
PR HOUSE OF RADON Stockholm SWEDEN HOUSE OF RADON
Stockholm
SWEDEN
BABY BLOCKER
SKYN / SKYN CONDOMS
Digital McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER
UNITED KINGDOM
A04 Nutraceuticals
MOTHER´S MANUAL
ENFAMIL / CONTINUATION MILK
Brand Experience & Activation ARENA MEDIA Barcelona SPAIN ARENA MEDIA
Barcelona
SPAIN
A05 Health & Wellness Tech
MEMORY LANE
STOCKHOLM EXERGI / MEMORY LANE
Creative Data ACCENTURE INTERACTIVE Stockholm SWEDEN ACCENTURE INTERACTIVE
Stockholm
SWEDEN
MADE IN FUKUSHIMA
METER GROUP INC / ENVIRONMENTAL TECHNOLOGY
Product Innovation SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
UNIVERSITY OF TOKYO
Tokyo
FUKUSHIMA SAISEI
Pullman
METER GROUP
GERMANY
JAPAN
USA
Silver
LANE KEEPING BED
FORD OF EUROPE / LANE KEEPING BED
PR GTB London UNITED KINGDOM GTB
London
UNITED KINGDOM
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Digital SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Product Innovation SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Use of Technology SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
DEALERBOT
RESET / REHABILITATION CENTRE
Mobile HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
Antwerp
MOTHERS AGAINST DRUGS / MOEDERS TEGEN DRUGS
BELGIUM
Short List
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
Digital Craft: User Experience (UX) SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
Mobile SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
B01 Brand-led Education & Awareness
WE ARE UNDEFEATABLE
SPORT ENGLAND / SPORT ENGLAND
Film Craft: Use of Music / Sound Design FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Branded Content & Entertainment: Film, TV and Online Film Content AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Bronze
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Film: Cinema, TV and Digital Film Content AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Grand Prix
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
Product Innovation McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Gold
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Brand Experience & Activation McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Outdoor: Ambient McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
Short List
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Use of Technology McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
THE MISSING PAGE
SAFORELLE / FEMALE ANATOMY AWARENESS CAMPAIGN
PR SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List
THE IN-BETWEEN WATER
ALKO / VÄLIVESI – THE IN-BETWEEN WATER
PR ALKO Helsinki FINLAND TBWA\HELSINKI
FINLAND
THE CANCER COVER
KK / KK MAGAZINE
Direct TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
THE CANCER COVER
KK / KK MAGAZINE
Print & Publishing: Standard Print TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
SCREEN POLLUTION
MULTIÓPTICAS / MULTIÓPTICAS
Film: Cinema, TV and Digital Film Content LLYC Madrid SPAIN LLYC
Madrid
SPAIN
READ UPRIGHT
KIESER TRAINING / IMAGE
Mobile HEIMAT ZÜRICH SWITZERLAND HEIMAT ZÜRICH
SWITZERLAND
MADE IN FUKUSHIMA
METER GROUP / ENVIRONMENTAL TECHNOLOGY
Print & Publishing: Print Collateral SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
UNIVERSITY OF TOKYO
Tokyo
FUKUSHIMA SAISEI
Pullman
METER GROUP
GERMANY
JAPAN
USA
Gold
LOFI BEATS SUICIDE
VICE UK / VICE UK
Digital McCANN LONDON UNITED KINGDOM McCANN LONDON
Reading
COLLEGE MUSIC
UNITED KINGDOM
Silver
INTERNET'S RESIDENCY EXAM
REGINA MARIA HEALTHCARE NETWORK / PRIVATE HEALTHCARE
Direct McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
ERECTION DAY
ISG INFORMATION CENTRE FOR SEXUALITY AND HEALTH / ERECTILE DYSFUNCTION
Branded Content & Entertainment: Digital & Social HAVAS LIFE BIRD & SCHULTE Freiburg GERMANY HAVAS LIFE BIRD & SCHULTE
Freiburg
GERMANY
EATMAGINATION
S GROUP / S-MARKET
Integrated Campaign S-GROUP Helsinki FINLAND TBWA\HELSINKI
FINLAND
CLEAR
DIAGEO / GUINNESS
Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
ART AGAINST BREAST CANCER
VIRAG JUDIT GALLERY / VIRAG JUDIT GALLERY
Brand Experience & Activation DDB BUDAPEST HUNGARY DDB BUDAPEST
DDB BUDAPEST
HUNGARY
B02 Non-profit / Foundation-led Education & Awareness
VOICELESS WOMEN
NEW LIVES + 10 NGO'S / INFORMATIVE CAMPAIGN
Film: Cinema, TV and Digital Film Content UITCH ISCRATCH Copenhagen DENMARK NO SLEEP
Copenhagen
DENMARK
Bronze
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film: Cinema, TV and Digital Film Content SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film Craft: Direction SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film Craft: Script SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE
SIGNS
GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS / SIGNS SMART TOOL
Use of Technology MRM//McCANN Frankfurt GERMANY MRM//McCANN
Frankfurt
McCANN FRANKFURT
GERMANY
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
Direct ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK