Title Brand Product / Service Medium Entrant Company Location Idea Creation Company Location Award
A01 OTC Medicines
OUTBREAK
APOTEKET / SWEDISH PHARMACY
Film Craft: Cinematography FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
SOOTHING FAMILIES SINCE 1931
SUDOCREM, TEVA / SUDOCREM
Film Craft: Animation / Visual Effects McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
BURANA - HELMETS AGAINST PAIN
ORION PHARMA / PAINKILLER
Outdoor: Ambient NORD DDB Helsinki FINLAND NORD DDB
Helsinki
FINLAND
GUARDIUM
RECKITT BENCKISER (GAVISCON) / HEARTBURN TREATMENT
Film: Cinema, TV and Digital Film Content HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM
GO ON
GAVISCON / HEARTBURN RELIEF
Integrated Campaign HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM
E45 MILLIONS
RECKITT BENCKISER / DERMATOLOGICAL CREAM
Film Craft: Cinematography HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM
A02 OTC Applications
SOOTHING FAMILIES SINCE 1931
SUDOCREM, TEVA / SUDOCREM
Film: Cinema, TV and Digital Film Content McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
A03 OTC Products/Devices
BABY BLOCKER
SKYN / SKYN CONDOMS
Digital McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER
UNITED KINGDOM
DEAR CONDOM
RFSU / RFSU CONDOMS
PR HOUSE OF RADON Stockholm SWEDEN HOUSE OF RADON
Stockholm
SWEDEN
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Film: Cinema, TV and Digital Film Content AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Bronze
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Branded Content & Entertainment: Film, TV and Online Film Content AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
Integrated Campaign McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
A04 Nutraceuticals
MOTHER´S MANUAL
ENFAMIL / CONTINUATION MILK
Brand Experience & Activation ARENA MEDIA Barcelona SPAIN ARENA MEDIA
Barcelona
SPAIN
A05 Health & Wellness Tech
DEALERBOT
RESET / REHABILITATION CENTRE
Mobile HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
Antwerp
MOTHERS AGAINST DRUGS / MOEDERS TEGEN DRUGS
BELGIUM
Short List
MEMORY LANE
STOCKHOLM EXERGI / MEMORY LANE
Creative Data ACCENTURE INTERACTIVE Stockholm SWEDEN ACCENTURE INTERACTIVE
Stockholm
SWEDEN
LANE KEEPING BED
FORD OF EUROPE / LANE KEEPING BED
PR GTB London UNITED KINGDOM GTB
London
UNITED KINGDOM
MADE IN FUKUSHIMA
METER GROUP INC / ENVIRONMENTAL TECHNOLOGY
Product Innovation SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
UNIVERSITY OF TOKYO
Tokyo
FUKUSHIMA SAISEI
Pullman
METER GROUP
GERMANY
JAPAN
USA
Silver
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Product Innovation SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Digital SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
DOT TRANSLATE. THE FIRST BRAILLE TRANSLATOR BASED ON AI.
DOT INCORPORATION / DOT TRANSLATE
Use of Technology SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
Mobile SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
Digital Craft: User Experience (UX) SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
B01 Brand-led Education & Awareness
ART AGAINST BREAST CANCER
VIRAG JUDIT GALLERY / VIRAG JUDIT GALLERY
Brand Experience & Activation DDB BUDAPEST HUNGARY DDB BUDAPEST
DDB BUDAPEST
HUNGARY
LOFI BEATS SUICIDE
VICE UK / VICE UK
Digital McCANN LONDON UNITED KINGDOM McCANN LONDON
Reading
COLLEGE MUSIC
UNITED KINGDOM
Silver
THE IN-BETWEEN WATER
ALKO / VÄLIVESI – THE IN-BETWEEN WATER
PR ALKO Helsinki FINLAND TBWA\HELSINKI
FINLAND
WE ARE UNDEFEATABLE
SPORT ENGLAND / SPORT ENGLAND
Film Craft: Use of Music / Sound Design FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
EATMAGINATION
S GROUP / S-MARKET
Integrated Campaign S-GROUP Helsinki FINLAND TBWA\HELSINKI
FINLAND
INTERNET'S RESIDENCY EXAM
REGINA MARIA HEALTHCARE NETWORK / PRIVATE HEALTHCARE
Direct McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Use of Technology McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Outdoor: Ambient McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
Short List
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
Brand Experience & Activation McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
SCREEN POLLUTION
MULTIÓPTICAS / MULTIÓPTICAS
Film: Cinema, TV and Digital Film Content LLYC Madrid SPAIN LLYC
Madrid
SPAIN
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Film: Cinema, TV and Digital Film Content AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Grand Prix
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
Branded Content & Entertainment: Film, TV and Online Film Content AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Bronze
THE CANCER COVER
KK / KK MAGAZINE
Direct TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
THE CANCER COVER
KK / KK MAGAZINE
Print & Publishing: Standard Print TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
READ UPRIGHT
KIESER TRAINING / IMAGE
Mobile HEIMAT ZÜRICH SWITZERLAND HEIMAT ZÜRICH
SWITZERLAND
CLEAR
DIAGEO / GUINNESS
Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
THE MISSING PAGE
SAFORELLE / FEMALE ANATOMY AWARENESS CAMPAIGN
PR SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List
ERECTION DAY
ISG INFORMATION CENTRE FOR SEXUALITY AND HEALTH / ERECTILE DYSFUNCTION
Branded Content & Entertainment: Digital & Social HAVAS LIFE BIRD & SCHULTE Freiburg GERMANY HAVAS LIFE BIRD & SCHULTE
Freiburg
GERMANY
MADE IN FUKUSHIMA
METER GROUP / ENVIRONMENTAL TECHNOLOGY
Print & Publishing: Print Collateral SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
UNIVERSITY OF TOKYO
Tokyo
FUKUSHIMA SAISEI
Pullman
METER GROUP
GERMANY
JAPAN
USA
Gold
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
Product Innovation McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Gold
B02 Non-profit / Foundation-led Education & Awareness
FAKE 4 GOOD
SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO
Use of Technology SOLIDARITE SIDA Paris FRANCE LA CHOSE
Paris
FRANCE
FAKE 4 GOOD
SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO
Digital SOLIDARITE SIDA Paris FRANCE LA CHOSE
Paris
FRANCE
HELP A SMALL DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
Film: Cinema, TV and Digital Film Content &CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
SIGNS
GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS / SIGNS SMART TOOL
Use of Technology MRM//McCANN Frankfurt GERMANY MRM//McCANN
Frankfurt
McCANN FRANKFURT
GERMANY
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film Craft: Direction SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE
THE DEAD END
FONDATION FONDAMENTAL / SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES
Film Craft: Script SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE