FONTS FOR FREEDOM

Bronze eurobest Award

Demo Film

Digital Proof JPG

ClientREPORTER WITHOUT BORDERS
Category E02. Social Purpose
TitleFONTS FOR FREEDOM
Product/ServiceINTERNATIONAL PRESS FREEDOM
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Media Placement MEDIAPLUS Munich, GERMANY
PR ACHTUNG! Hamburg, GERMANY
Production INSTANT WAVES Berlin, GERMANY
Production 2 SUPREME MUSIC Hamburg, GERMANY
Production 3 BBOX TYPE Berlin, GERMANY
Production 4 NEVEREST München, GERMANY
Production 5 STUDIO HEU.LAND Munich, GERMANY
Additional Company PLAN.NET Munich, GERMANY
Credits
Name Company Position
Alexander Schill SERVICEPLAN GERMANY Global Chief Creative Officer
Leif Johannsen SERVICEPLAN GERMANY Managing Director Art
Patrick Matthiensen SERVICEPLAN GERMANY Managing Director Text
Soen Becker SERVICEPLAN GERMANY Creative Director Art
Eduard Hoerner SERVICEPLAN GERMANY Creative Director Text
Sarah Gstrein SERVICEPLAN GERMANY Art Director
Mojca Zavolovsek SERVICEPLAN GERMANY Art Director
Henrik Claus SERVICEPLAN GERMANY Copywriter
Lennard Bahr SERVICEPLAN GERMANY Account Manager
Marcus Maczey PLAN.NET Managing Director
Tammy Jajes PLAN.NET Art Director
Marlene Ulmer PLAN.NET Account Manager
Jonas Binder MEDIAPLUS Senior Consultant & Planner
Anja Meiners bBox Type Type Designer
Ralph du Carrois bBox Type Type Designer
Claudia Rienhoff achtung! Account Director
Sofia Hiestermann achtung! Senior Account Manager
Lena Marg achtung! Account Manager
Katrin Habermann NEVEREST Producer
Marius Landscheid Studio Heu.Land Web Developer
Volker Heuer Studio Heu.Land Web Developer

Cultural / Context information for the jury

Currently, at least 130 journalists are in prison and 140 media outlets were closed. The free press is in danger. The techniques of repression are diverse. In Turkey, after several waves of arrests and closures under the state of emergency, President Erdogan controls most of the relevant news media. Reporters without Borders believes that press freedom is one of the foundations of a democratic society. For this reason, they stand up for the human right to freedom of expression everywhere in the world.

Tell the jury about the typography.

With the help of typographers, Reporters Without Borders reconstructed the fonts of banned daily newspapers and brought them back into circulation as Fonts for Freedom. Afterwards the reconstructed fonts of banned daily newspapers were made available to Germany’s leading dailies such as the Süddeutsche, Die Welt, TAZ and Augsburger Allgemeine. They replaced their house fonts on the front and media pages with Fonts for Freedom. This turned each edition into a symbol of support for press freedom by the power of typography alone. Fonts for Freedom has brought banned newspapers back into the public focus around the world. And since January 2019 Fonts for Freedom has officially been used by the European Parliament.