Title Brand Product / Service Entrant Company Location Media Placement Location Award
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV Volgograd RUSSIA
A05 Media / Entertainment
HOMELESS HOME SALE
EKSTRA BLADET / EKSTRA BLADET
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
UGLY TRUTH SWEATER
HELSINGIN SANOMAT / NEWSPAPER
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
THE LEGENDARY TOUR
PIAS RECORDS / CHANCE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels BELGIUM
TURNING AD BLOCKERS INTO AD LOVERS
THE WALT DISNEY COMPANY / RALPH BREAKS THE INTERNET
OMD Hamburg GERMANY OMD Hamburg GERMANY
A07 Not-for-profit / Charity / Governemt
SIREN TEST
AMNESTY INTERNATIONAL / RADIO COMMERCIAL (AUDIO ONLY)
AMNESTY INTERNATIONAL Zurich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
A08 Corporate Social Responsibility (CSR) / Corporate Image
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE HAVAS MEDIA Paris FRANCE
B01 Use of TV & Other Screens
THE MOVIE CREDITS HACK
CANAL+ / CANAL+
BETC Paris FRANCE
B02 Use of Audio Platforms
SIREN TEST
AMNESTY INTERNATIONAL / RADIO COMMERCIAL (AUDIO ONLY)
AMNESTY INTERNATIONAL Zurich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
B03 Use of Print / Outdoor
THE OUT OF HOME PROJECT
CLEAR CHANNEL / SHELTER FOR HOMELESS
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK CLEAR CHANNEL DENMARK Copenhagen K DENMARK
TALLINN HOLIDAY ALBUM
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND DAGMAR Helsinki FINLAND
MADE IN FUKUSHIMA
METER GROUP / ENVIRONMENTAL TECHNOLOGY
SERVICEPLAN GERMANY Munich GERMANY
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV Volgograd RUSSIA
THE GREEN BILLBOARD
TRANSAVIA / TRANSAVIA AIRLINES
HAVAS Paris FRANCE KR WAVEMAKER Paris FRANCE
B04 Use of Ambient Media: Small Scale
OUR SEA
BLOKNOT ANAPA / BLOKNOT ANAPA
POSSIBLE MOSCOW RUSSIA BLOKNOT ANAPA RUSSIA
UGLY TRUTH SWEATER
HELSINGIN SANOMAT / NEWSPAPER
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
B05 Use of Ambient Media: Large Scale
THE ANAMORPHIC OUTDOOR
VOLKSWAGEN / T-CROSS
PHD Milan ITALY PHD Milan ITALY
B06 Use of Events / Stunts
PET TALKS
AFFINITY / PET FOOD
ARENA MEDIA Barcelona SPAIN ARENA MEDIA Barcelona SPAIN
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY PILOT BERLIN GERMANY
HOMELESS HOME SALE
EKSTRA BLADET / EKSTRA BLADET
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
BLOOD TATTOO
FINNISH RED CROSS BLOOD SERVICE / BLOOD DONATION
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
THE GREYEST DAY OF THE YEAR
HARTWALL / HARTWALL ORIGINAL LONG DRINK
HARTWALL Helsinki FINLAND DAGMAR Helsinki FINLAND
#SAYYESTOEUROPE
LUFTHANSA / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
THE LEGENDARY TOUR
PIAS RECORDS / CHANCE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels BELGIUM
B07 Use of Digital Platforms
TROLLING BANNERS
ACADOMIA / LEARNING SUPPORT
HAVAS Paris FRANCE CLIMAT MEDIA Paris FRANCE
B08 Use of Mobile & Devices
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY PILOT BERLIN GERMANY
B09 Use of Social Platforms
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich GERMANY
DRAGIBUS BLACK FORTUNE
HARIBO / HARIBO
MARCEL Paris FRANCE
SENSITIVE ROOMS
IKEA / IKEA CORPORATE CSR
WE ARE SOCIAL Milan ITALY
PS4GOOD
SONY / SONY PLAYSTATION 4
TUTKOVBUDKOV Volgograd RUSSIA
B10 Use of Technology
SAVE FOR AWARDS. THE UNDERCOVER RECRUITMENT AD
INNOCEAN BERLIN / RECRUITMENT
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY
BEWARE OF BOTS
SKILLBOX / "UX DESIGN." ONLINE COURSE BY SKILLBOX & MICHAEL JANDA
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW RUSSIA
C02 Use of Real-time Data
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE HAVAS MEDIA Paris FRANCE
D01 Use of Brand or Product Integration into a Programme or Platform
DAZN EXCLUSIVE PARTNERSHIP
VOLKSWAGEN / VOLKSWAGEN
PHD Milan ITALY PHD Milan ITALY
D02 Use of Branded Content created for Digital or Social
VW STORIES
VOLKSWAGEN / VOLKSWAGEN
DDB PARIS FRANCE
E01 Use of Integrated Media
OUR SEA
BLOKNOT ANAPA / BLOKNOT ANAPA
POSSIBLE MOSCOW RUSSIA BLOKNOT ANAPA RUSSIA
BUILT FOR BELGIAN ROADS
MITSUBISHI / SUV'S
LDV UNITED Antwerp BELGIUM INITIATIVE MEDIA Hoeilaart BELGIUM
F03 Excellence in Media Execution
TURNING AD BLOCKERS INTO AD LOVERS
THE WALT DISNEY COMPANY / RALPH BREAKS THE INTERNET
OMD Hamburg GERMANY OMD Hamburg GERMANY
G01 Local Brand
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY PILOT BERLIN GERMANY
G03 Single Market Campaign
PS4GOOD
SONY / SONY PLAYSTATION 4
TUTKOVBUDKOV Volgograd RUSSIA
G04 Social Behaviour & Cultural Insight
SIREN TEST
AMNESTY INTERNATIONAL / RADIO COMMERCIAL (AUDIO ONLY)
AMNESTY INTERNATIONAL Zurich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC Paris FRANCE
THE INCLUSIVE BEER AD
JUPILER / BEER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM
TWENTY
OUIGO - SNCF / OUIGO
ROSAPARK Paris FRANCE ZENITH Paris FRANCE
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V. / HUMANITARIAN HELP
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
BEWARE OF BOTS
SKILLBOX / "UX DESIGN." ONLINE COURSE BY SKILLBOX & MICHAEL JANDA
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW RUSSIA
G05 Breakthrough on a Budget
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND IUM FINLAND Helsinki FINLAND
THE INCLUSIVE BEER AD
JUPILER / BEER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM