Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
B06 Use of Events / Stunts
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY MULLENLOWE ISTANBUL
TURKEY
UBERTOYS
UBER / UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
CASH EPILEPSY
FONDATION FRANÇAISE POUR LA RECHERCHE SUR L'EPILEPSIE / ORGANIZATION DEDICATED TO EPILEPSY RESEARCH
SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE
Short List
B07 Use of Digital Platforms
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
TROLLING BANNERS
ACADOMIA / LEARNING SUPPORT
HAVAS Paris FRANCE HAVAS
Paris
HAVAS PARIS SEVEN
FRANCE CLIMAT MEDIA
Paris
FRANCE
AD EXCHANCE
HANS ANDERS / RETAIL
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS HANS ANDERS
Gorinchem
THE NETHERLANDS
THE CURIOSITY CLICK
BRIGHTFISH / MEDIA SERVICES
LUCY Brussels BELGIUM LUCY
Brussels
BELGIUM LUCY
Brussels
BELGIUM
ADIDAS YUNG 90S CAMPAIGN
ADIDAS / ADIDAS YUNG 90S WEBSITE
MEDIAMONKS Hilversum THE NETHERLANDS OPINIONATED
Portland
USA MEDIAMONKS
Hilversum
THE NETHERLANDS
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
GIGATV SNEAKY PREVIEW
VODAFONE / VODAFONE GIGATV
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
B08 Use of Mobile & Devices
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY PILOT BERLIN
Hamburg
UNRULY GROUP
GERMANY
ENTER THE MATCH
EUROSPORT / TV
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY MEDIAPLUS
Munich
GERMANY
KFC MCHACK
KFC / KFC FAST FOOD RESTAURANT
OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM
THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM
Hoofddorp
ZIGT
THE NETHERLANDS
B09 Use of Social Platforms
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Gold
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE BETC
Paris
FRANCE
Bronze
DRAGIBUS BLACK FORTUNE
HARIBO / HARIBO
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
SENSITIVE ROOMS
IKEA / IKEA CORPORATE CSR
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
ITALY
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY FUSE
Düsseldorf
OMD GERMANY
Düsseldorf
AREASOLUTIONS
Hamburg
GERMANY
Bronze
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
GERMANY
PS4GOOD
SONY / SONY PLAYSTATION 4
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
RAGING BANNERS
VOO TELECOM / FASTEST INTERNET
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
Silver
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
Short List
RENAULT TURKEY WHATSAPP BUSINESS CAMPAIGN
RENAULT MAIS TURKEY / RENAULT TURKEY WHATSAPP BUSINESS ACCOUNT
WAVEMAKER İstanbul TURKEY WAVEMAKER
İstanbul
4129GREY
Istanbul
TURKEY WAVEMAKER
İstanbul
TURKEY
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY DDB BERLIN
GERMANY EMETRIQ
Hamburg
MINDSHARE
Frankfurt
GERMANY
#TAKEMEMEHOME
PEDIGREE® / MARS LLC / PEDIGREE® THE ADOPTION DRIVE
BBDO Moscow RUSSIA BBDO
Moscow
RUSSIA MEDIACOM
Moscow
RUSSIA
I'M SAVING
SATS / FITNESS CHAIN
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
B10 Use of Technology
BEWARE OF BOTS
SKILLBOX / "UX DESIGN." ONLINE COURSE BY SKILLBOX & MICHAEL JANDA
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA POSSIBLE MOSCOW
RUSSIA
SAVE FOR AWARDS. THE UNDERCOVER RECRUITMENT AD
INNOCEAN BERLIN / RECRUITMENT
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
GERMANY
AI VERSUS
TV RAIN / TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
RUSSIA
UKRAINE
VOSKHOD
Ekaterinburg
RUSSIA
C01 Use of Data Driven Insight
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY MEDIAPLUS
Munich
GERMANY
C02 Use of Real-time Data
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE HAVAS
Paris
FRANCE HAVAS MEDIA
Paris
FRANCE
C03 Data Driven Targeting
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
Bronze
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY MEDIAPLUS
Munich
GERMANY
D01 Use of Brand or Product Integration into a Programme or Platform
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
PROXIMITY
Paris
FRANCE TF1
Boulogne-Billancourt
FRANCE TÉLÉVISIONS
Paris
M6 UNLIMITED
Neuilly-sur-Seine
FRANCE
Short List
DAZN EXCLUSIVE PARTNERSHIP
VOLKSWAGEN / VOLKSWAGEN
PHD Milan ITALY PHD
Milan
ITALY PHD
Milan
ITALY
FINISH KADIN SERIES INTEGRATION CAMPAIGN
FINISH / RECKITT BENCKISER / DISHWASHING DETERGENT
HAVAS MEDIA TURKEY Istanbul TURKEY HAVAS MEDIA TURKEY
Istanbul
HAVAS ISTANBUL
Istanbul
CIRCUS
Istanbul
TURKEY HAVAS MEDIA TURKEY
Istanbul
TURKEY
Silver
MASTERCHEF HACK
NESTLÉ / MAGGI
WAVEMAKER HUNGARY Budapest HUNGARY WAVEMAKER HUNGARY
Budapest
HUNGARY WAVEMAKER HUNGARY
Budapest
HUNGARY
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS
McCANN LONDON
FRANCE
UNITED KINGDOM
CONDÉ NAST INTERNATIONAL
London
UNITED KINGDOM
Short List
NATIVE AUDIO CONCEPT
ODDSET / SPORTS BETTING
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY MEDIAPLUS
Munich
GERMANY
KFC X SPOTIFY
KFC / FAST FOOD
SID LEE Paris FRANCE SID LEE
Paris
FRANCE CARAT
Paris
FRANCE
D02 Use of Branded Content created for Digital or Social
VW STORIES
VOLKSWAGEN / VOLKSWAGEN
DDB PARIS FRANCE DDB PARIS
FRANCE
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
GERMANY
Short List
CHOOSE YOUR FUTURE
EUROPEAN PARLIAMENT / EUROPEAN PARLIAMENT ELECTION
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK OGILVY & SOCIAL.LAB BELGIUM
Brussels
BELGIUM
THE ARRIVALS
SAS / SAS
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK MINDSHARE
Copenhagen
DENMARK
Short List
STORYTIME
TELEKOM ROMANIA / STORYTIME APP
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY DDB BERLIN
GERMANY EMETRIQ
Hamburg
MINDSHARE
Frankfurt
GERMANY
TECSESTI VLOGS
ALBALACT / ALBALACT
McCANN BUCHAREST ROMANIA MRM//McCANN BUCHAREST
ROMANIA ZENITH
Bucharest
ROMANIA
E01 Use of Integrated Media
OUR SEA
BLOKNOT ANAPA / BLOKNOT ANAPA
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA BLOKNOT ANAPA
RUSSIA
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA
Short List