Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
HALF FULL
COCA-COLA / COCA-COLA
McCANN BUCHAREST ROMANIA UM BUCHAREST ROMANIA
A03 Durable Consumer Goods including Automotive
#THISISOURTIME
SKODA / SKODA UK
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BEEBOARDS
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN
MCCHARGE
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN
A05 Media / Entertainment
ENTER THE MATCH
EUROSPORT / TV
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
A07 Not-for-profit / Charity / Governemt
HUMAN HEART - OUT OF STOCK
STIFTUNG ÜBERLEBEN / ORGAN DONATION
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
B01 Use of TV & Other Screens
BROADCAST FOR BLOOD
RED CROSS ROMANIA / BLOOD DONATION
McCANN BUCHAREST ROMANIA UM BUCHAREST ROMANIA
B02 Use of Audio Platforms
GREEN DAWN
UBISOFT / THE DIVISION 2
DDB PARIS FRANCE
THE PROVIDER BASH SONGS
TELEKOM DEUTSCHLAND GMBH / BEST TELEKOM NETWORK
DDB BERLIN GERMANY MINDSHARE Frankfurt GERMANY
NATIVE AUDIO CONCEPT
ODDSET / SPORTS BETTING
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
B03 Use of Print / Outdoor
RECYCLED PROPAGANDA
VLUCHTELINGENWERK / REFUGEE HELP
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels BELGIUM
SAVING LIVES WITH A LIVE PRINT AD
PINK RIBBON / PINK RIBBON
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels BELGIUM
BEEBOARDS
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN
THE MISSING PAGE
LABORATOIRES IPRAD / SAFORELLE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
THE BILLBOARD THAT TOOK A BREAK
CORONA / CORONA EXTRA
SERVICEPLAN Brussels BELGIUM ISOBAR Brussels BELGIUM
B04 Use of Ambient Media: Small Scale
LANE KEEPING BED
FORD OF EUROPE / LANE KEEPING BED
GTB London UNITED KINGDOM GTB London UNITED KINGDOM
THE SAFETY CAKE
RENAULT / ROAD SAFETY
MORTIERBRIGADE Brussels BELGIUM OMD Brussels BELGIUM
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN PHD Stockholm SWEDEN
CARE WHILE YOU CARE
PINK RIBBON DEUTSCHLAND / PINK RIBBON CARE WHILE YOU CARE SHOWER GEL & BODY LOTION
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF GERMANY
COCKTAIL “TAXIPORTATION”
CITYMOBIL / CITYMOBIL
RED KEDS Moscow RUSSIA
B05 Use of Ambient Media: Large Scale
UBERTOYS
UBER / UBER
DDB PARIS FRANCE
BEEBOARDS
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN
ENTER THE MATCH
EUROSPORT / TV
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
THE BILLBOARD THAT TOOK A BREAK
CORONA / CORONA EXTRA
SERVICEPLAN Brussels BELGIUM ISOBAR Brussels BELGIUM
B06 Use of Events / Stunts
UBERTOYS
UBER / UBER
DDB PARIS FRANCE
B07 Use of Digital Platforms
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
GIGATV SNEAKY PREVIEW
VODAFONE / VODAFONE GIGATV
JUNG VON MATT Hamburg GERMANY
B08 Use of Mobile & Devices
ENTER THE MATCH
EUROSPORT / TV
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
KFC MCHACK
KFC / KFC FAST FOOD RESTAURANT
OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS
B09 Use of Social Platforms
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY EMETRIQ Hamburg GERMANY
#TAKEMEMEHOME
PEDIGREE® / MARS LLC / PEDIGREE® THE ADOPTION DRIVE
BBDO Moscow RUSSIA MEDIACOM Moscow RUSSIA
C01 Use of Data Driven Insight
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
C03 Data Driven Targeting
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
D01 Use of Brand or Product Integration into a Programme or Platform
NATIVE AUDIO CONCEPT
ODDSET / SPORTS BETTING
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
KFC X SPOTIFY
KFC / FAST FOOD
SID LEE Paris FRANCE CARAT Paris FRANCE
D02 Use of Branded Content created for Digital or Social
STORYTIME
TELEKOM ROMANIA / STORYTIME APP
TELEKOM ROMANIA Bucharest ROMANIA
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY EMETRIQ Hamburg GERMANY
TECSESTI VLOGS
ALBALACT / ALBALACT
McCANN BUCHAREST ROMANIA ZENITH Bucharest ROMANIA
E01 Use of Integrated Media
THE UNCAMPAIGN
IKEA / 2020 CATALOGUE
STV DDB Milan ITALY
F01 Excellence in Media Insights & Strategy
PERFECT SEARCH
PERFECT FIT / MARS LLC / PERFECT FIT, PET FOOD
BBDO Moscow RUSSIA MEDIACOM Moscow RUSSIA
F02 Excellence in Media Planning
FATHER'S EVE
MITSUBISHI / CARS
LDV UNITED Antwerp BELGIUM INITIATIVE MEDIA Hoeilaart BELGIUM
G03 Single Market Campaign
#THISISOURTIME
SKODA / SKODA UK
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
G04 Social Behaviour & Cultural Insight
SPOILER CODES
UBER EATS / UBER EATS
DDB PARIS FRANCE
RECYCLED PROPAGANDA
VLUCHTELINGENWERK / REFUGEE HELP
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels BELGIUM
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN PHD Stockholm SWEDEN
HUMAN HEART - OUT OF STOCK
STIFTUNG ÜBERLEBEN / ORGAN DONATION
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
#TAKEMEMEHOME
PEDIGREE® / MARS LLC / PEDIGREE® THE ADOPTION DRIVE
BBDO Moscow RUSSIA MEDIACOM Moscow RUSSIA
G05 Breakthrough on a Budget
PERFECT SEARCH
PERFECT FIT / MARS LLC / PERFECT FIT, PET FOOD
BBDO Moscow RUSSIA MEDIACOM Moscow RUSSIA
#THISISOURTIME
SKODA / SKODA UK
PHD London UNITED KINGDOM PHD London UNITED KINGDOM