Title Brand Product / Service Entrant Company Location Media Placement Location Award
B06 Use of Events / Stunts
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL TURKEY
UBERTOYS
UBER / UBER
DDB PARIS FRANCE
CASH EPILEPSY
FONDATION FRANÇAISE POUR LA RECHERCHE SUR L'EPILEPSIE / ORGANIZATION DEDICATED TO EPILEPSY RESEARCH
SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE Paris FRANCE
Short List
B07 Use of Digital Platforms
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY
Short List
TROLLING BANNERS
ACADOMIA / LEARNING SUPPORT
HAVAS Paris FRANCE CLIMAT MEDIA Paris FRANCE
AD EXCHANCE
HANS ANDERS / RETAIL
N=5 Amsterdam THE NETHERLANDS HANS ANDERS Gorinchem THE NETHERLANDS
THE CURIOSITY CLICK
BRIGHTFISH / MEDIA SERVICES
LUCY Brussels BELGIUM LUCY Brussels BELGIUM
ADIDAS YUNG 90S CAMPAIGN
ADIDAS / ADIDAS YUNG 90S WEBSITE
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS Hilversum THE NETHERLANDS
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
GIGATV SNEAKY PREVIEW
VODAFONE / VODAFONE GIGATV
JUNG VON MATT Hamburg GERMANY
B08 Use of Mobile & Devices
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY PILOT BERLIN GERMANY
ENTER THE MATCH
EUROSPORT / TV
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
KFC MCHACK
KFC / KFC FAST FOOD RESTAURANT
OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS
B09 Use of Social Platforms
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Gold
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC Paris FRANCE
Bronze
DRAGIBUS BLACK FORTUNE
HARIBO / HARIBO
MARCEL Paris FRANCE
SENSITIVE ROOMS
IKEA / IKEA CORPORATE CSR
WE ARE SOCIAL Milan ITALY
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY FUSE Düsseldorf GERMANY
Bronze
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich GERMANY
PS4GOOD
SONY / SONY PLAYSTATION 4
TUTKOVBUDKOV Volgograd RUSSIA
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM
RAGING BANNERS
VOO TELECOM / FASTEST INTERNET
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM
Silver
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Short List
RENAULT TURKEY WHATSAPP BUSINESS CAMPAIGN
RENAULT MAIS TURKEY / RENAULT TURKEY WHATSAPP BUSINESS ACCOUNT
WAVEMAKER İstanbul TURKEY WAVEMAKER İstanbul TURKEY
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY EMETRIQ Hamburg GERMANY
#TAKEMEMEHOME
PEDIGREE® / MARS LLC / PEDIGREE® THE ADOPTION DRIVE
BBDO Moscow RUSSIA MEDIACOM Moscow RUSSIA
I'M SAVING
SATS / FITNESS CHAIN
ANORAK Oslo NORWAY
B10 Use of Technology
BEWARE OF BOTS
SKILLBOX / "UX DESIGN." ONLINE COURSE BY SKILLBOX & MICHAEL JANDA
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW RUSSIA
SAVE FOR AWARDS. THE UNDERCOVER RECRUITMENT AD
INNOCEAN BERLIN / RECRUITMENT
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY
AI VERSUS
TV RAIN / TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA VOSKHOD Ekaterinburg RUSSIA
C01 Use of Data Driven Insight
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
C02 Use of Real-time Data
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE HAVAS MEDIA Paris FRANCE
C03 Data Driven Targeting
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Bronze
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
D01 Use of Brand or Product Integration into a Programme or Platform
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
CLM BBDO Paris FRANCE TF1 Boulogne-Billancourt FRANCE
Short List
DAZN EXCLUSIVE PARTNERSHIP
VOLKSWAGEN / VOLKSWAGEN
PHD Milan ITALY PHD Milan ITALY
FINISH KADIN SERIES INTEGRATION CAMPAIGN
FINISH / RECKITT BENCKISER / DISHWASHING DETERGENT
HAVAS MEDIA TURKEY Istanbul TURKEY HAVAS MEDIA TURKEY Istanbul TURKEY
Silver
MASTERCHEF HACK
NESTLÉ / MAGGI
WAVEMAKER HUNGARY Budapest HUNGARY WAVEMAKER HUNGARY Budapest HUNGARY
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT
McCANN PARIS FRANCE CONDÉ NAST INTERNATIONAL London UNITED KINGDOM
Short List
NATIVE AUDIO CONCEPT
ODDSET / SPORTS BETTING
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
KFC X SPOTIFY
KFC / FAST FOOD
SID LEE Paris FRANCE CARAT Paris FRANCE
D02 Use of Branded Content created for Digital or Social
VW STORIES
VOLKSWAGEN / VOLKSWAGEN
DDB PARIS FRANCE
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich GERMANY
Short List
CHOOSE YOUR FUTURE
EUROPEAN PARLIAMENT / EUROPEAN PARLIAMENT ELECTION
&CO Copenhagen DENMARK OGILVY & SOCIAL.LAB BELGIUM Brussels BELGIUM
THE ARRIVALS
SAS / SAS
&CO Copenhagen DENMARK MINDSHARE Copenhagen DENMARK
Short List
STORYTIME
TELEKOM ROMANIA / STORYTIME APP
TELEKOM ROMANIA Bucharest ROMANIA
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY EMETRIQ Hamburg GERMANY
TECSESTI VLOGS
ALBALACT / ALBALACT
McCANN BUCHAREST ROMANIA ZENITH Bucharest ROMANIA
E01 Use of Integrated Media
OUR SEA
BLOKNOT ANAPA / BLOKNOT ANAPA
POSSIBLE MOSCOW RUSSIA BLOKNOT ANAPA RUSSIA
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV Volgograd RUSSIA
Short List