|
B06 Use of Events / Stunts
|
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
PILOT BERLIN
Hamburg
UNRULY GROUP
|
GERMANY
|
|
CASH EPILEPSY
FONDATION FRANÇAISE POUR LA RECHERCHE SUR L'EPILEPSIE / ORGANIZATION DEDICATED TO EPILEPSY RESEARCH |
SERVICEPLAN HEALTH FRANCE Paris
|
FRANCE |
SERVICEPLAN HEALTH FRANCE
Paris
|
FRANCE |
SERVICEPLAN HEALTH FRANCE
Paris
|
FRANCE
|
Short List
|
BLOOD TATTOO
FINNISH RED CROSS BLOOD SERVICE / BLOOD DONATION |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND
|
|
|
B07 Use of Digital Platforms
|
GIGATV SNEAKY PREVIEW
VODAFONE / VODAFONE GIGATV |
JUNG VON MATT Hamburg
|
GERMANY |
JUNG VON MATT
Hamburg
|
GERMANY |
|
|
|
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
|
|
Short List
|
TROLLING BANNERS
ACADOMIA / LEARNING SUPPORT |
HAVAS Paris
|
FRANCE |
HAVAS
Paris
HAVAS PARIS SEVEN
|
FRANCE |
CLIMAT MEDIA
Paris
|
FRANCE
|
|
AD EXCHANCE
HANS ANDERS / RETAIL |
N=5 Amsterdam
|
THE NETHERLANDS |
N=5
Amsterdam
|
THE NETHERLANDS |
HANS ANDERS
Gorinchem
|
THE NETHERLANDS
|
|
THE CURIOSITY CLICK
BRIGHTFISH / MEDIA SERVICES |
LUCY Brussels
|
BELGIUM |
LUCY
Brussels
|
BELGIUM |
LUCY
Brussels
|
BELGIUM
|
|
ADIDAS YUNG 90S CAMPAIGN
ADIDAS / ADIDAS YUNG 90S WEBSITE |
MEDIAMONKS Hilversum
|
THE NETHERLANDS |
OPINIONATED
Portland
|
USA |
MEDIAMONKS
Hilversum
|
THE NETHERLANDS
|
|
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
|
FRANCE
|
|
|
B08 Use of Mobile & Devices
|
ENTER THE MATCH
EUROSPORT / TV |
SERVICEPLAN GERMANY Munich
|
GERMANY |
MEDIAPLUS
Munich
|
GERMANY |
MEDIAPLUS
Munich
|
GERMANY
|
|
KFC MCHACK
KFC / KFC FAST FOOD RESTAURANT |
OGILVY | SOCIAL LAB AMSTERDAM
|
THE NETHERLANDS |
OGILVY | SOCIAL LAB AMSTERDAM
|
THE NETHERLANDS |
OGILVY | SOCIAL LAB AMSTERDAM
Hoofddorp
ZIGT
|
THE NETHERLANDS
|
|
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
PILOT BERLIN
Hamburg
UNRULY GROUP
|
GERMANY
|
|
|
B09 Use of Social Platforms
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
|
|
Gold
|
DRAGIBUS BLACK FORTUNE
HARIBO / HARIBO |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
|
|
|
SENSITIVE ROOMS
IKEA / IKEA CORPORATE CSR |
WE ARE SOCIAL Milan
|
ITALY |
WE ARE SOCIAL
Milan
|
ITALY |
|
|
|
PS4GOOD
SONY / SONY PLAYSTATION 4 |
TUTKOVBUDKOV Volgograd
|
RUSSIA |
TUTKOVBUDKOV
Volgograd
|
RUSSIA |
|
|
|
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION |
FAMOUSGREY BRUSSELS
|
BELGIUM |
FAMOUSGREY BRUSSELS
|
BELGIUM |
|
|
|
RAGING BANNERS
VOO TELECOM / FASTEST INTERNET |
HAPPINESS BRUSSELS / AN FCB ALLIANCE
|
BELGIUM |
HAPPINESS BRUSSELS / AN FCB ALLIANCE
|
BELGIUM |
|
|
Silver
|
I'M SAVING
SATS / FITNESS CHAIN |
ANORAK Oslo
|
NORWAY |
ANORAK
Oslo
|
NORWAY |
|
|
|
REFURBISHED TWEETS
BACK MARKET / BACK MARKET |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
BETC
Paris
|
FRANCE
|
Bronze
|
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV |
DDB BERLIN
|
GERMANY |
DDB BERLIN
|
GERMANY |
EMETRIQ
Hamburg
MINDSHARE
Frankfurt
|
GERMANY
|
|
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES |
BBDO Düsseldorf
|
GERMANY |
BBDO
Düsseldorf
|
GERMANY |
FUSE
Düsseldorf
OMD GERMANY
Düsseldorf
AREASOLUTIONS
Hamburg
|
GERMANY
|
Bronze
|
#TAKEMEMEHOME
PEDIGREE® / MARS LLC / PEDIGREE® THE ADOPTION DRIVE |
BBDO Moscow
|
RUSSIA |
BBDO
Moscow
|
RUSSIA |
MEDIACOM
Moscow
|
RUSSIA
|
|
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
|
GERMANY
|
|
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID |
TRY REKLAME Oslo
|
NORWAY |
TRY REKLAME
Oslo
|
NORWAY |
TRY OPT
Oslo
|
NORWAY
|
Short List
|
RENAULT TURKEY WHATSAPP BUSINESS CAMPAIGN
RENAULT MAIS TURKEY / RENAULT TURKEY WHATSAPP BUSINESS ACCOUNT |
WAVEMAKER İstanbul
|
TURKEY |
WAVEMAKER
İstanbul
4129GREY
Istanbul
|
TURKEY |
WAVEMAKER
İstanbul
|
TURKEY
|
|
|
D01 Use of Brand or Product Integration into a Programme or Platform
|
KFC X SPOTIFY
KFC / FAST FOOD |
SID LEE Paris
|
FRANCE |
SID LEE
Paris
|
FRANCE |
CARAT
Paris
|
FRANCE
|
|
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT |
McCANN PARIS
|
FRANCE |
McCANN PARIS
McCANN LONDON
|
FRANCE
UNITED KINGDOM |
CONDÉ NAST INTERNATIONAL
London
|
UNITED KINGDOM
|
Short List
|
FINISH KADIN SERIES INTEGRATION CAMPAIGN
FINISH / RECKITT BENCKISER / DISHWASHING DETERGENT |
HAVAS MEDIA TURKEY Istanbul
|
TURKEY |
HAVAS MEDIA TURKEY
Istanbul
HAVAS ISTANBUL
Istanbul
CIRCUS
Istanbul
|
TURKEY |
HAVAS MEDIA TURKEY
Istanbul
|
TURKEY
|
Silver
|
NATIVE AUDIO CONCEPT
ODDSET / SPORTS BETTING |
SERVICEPLAN GERMANY Munich
|
GERMANY |
MEDIAPLUS
Munich
|
GERMANY |
MEDIAPLUS
Munich
|
GERMANY
|
|
DAZN EXCLUSIVE PARTNERSHIP
VOLKSWAGEN / VOLKSWAGEN |
PHD Milan
|
ITALY |
PHD
Milan
|
ITALY |
PHD
Milan
|
ITALY
|
|
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY |
CLM BBDO Paris
|
FRANCE |
CLM BBDO
Paris
PROXIMITY
Paris
|
FRANCE |
TF1
Boulogne-Billancourt
FRANCE TÉLÉVISIONS
Paris
M6 UNLIMITED
Neuilly-sur-Seine
|
FRANCE
|
Short List
|
MASTERCHEF HACK
NESTLÉ / MAGGI |
WAVEMAKER HUNGARY Budapest
|
HUNGARY |
WAVEMAKER HUNGARY
Budapest
|
HUNGARY |
WAVEMAKER HUNGARY
Budapest
|
HUNGARY
|
|
|
D02 Use of Branded Content created for Digital or Social
|
VW STORIES
VOLKSWAGEN / VOLKSWAGEN |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
|
|
|
STORYTIME
TELEKOM ROMANIA / STORYTIME APP |
TELEKOM ROMANIA Bucharest
|
ROMANIA |
LEO BURNETT
Bucharest
|
ROMANIA |
|
|
|
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV |
DDB BERLIN
|
GERMANY |
DDB BERLIN
|
GERMANY |
EMETRIQ
Hamburg
MINDSHARE
Frankfurt
|
GERMANY
|
|
THE ARRIVALS
SAS / SAS |
&CO Copenhagen
|
DENMARK |
&CO
Copenhagen
|
DENMARK |
MINDSHARE
Copenhagen
|
DENMARK
|
Short List
|
CHOOSE YOUR FUTURE
EUROPEAN PARLIAMENT / EUROPEAN PARLIAMENT ELECTION |
&CO Copenhagen
|
DENMARK |
&CO
Copenhagen
|
DENMARK |
OGILVY & SOCIAL.LAB BELGIUM
Brussels
|
BELGIUM
|
|
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
|
GERMANY
|
Short List
|
TECSESTI VLOGS
ALBALACT / ALBALACT |
McCANN BUCHAREST
|
ROMANIA |
MRM//McCANN BUCHAREST
|
ROMANIA |
ZENITH
Bucharest
|
ROMANIA
|
|