Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
B06 Use of Events / Stunts
THE GREYEST DAY OF THE YEAR
HARTWALL / HARTWALL ORIGINAL LONG DRINK
HARTWALL Helsinki FINLAND BOB THE ROBOT
Helsinki
MILTTON
Helsinki
FINLAND DAGMAR
Helsinki
FINLAND
VOTE FOR MEAL
LIDL / FRESH PRODUCTS (ALIMENTATION)
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM BBDO BELGIUM
Brussels
BELGIUM
PET TALKS
AFFINITY / PET FOOD
ARENA MEDIA Barcelona SPAIN ARENA MEDIA
Barcelona
SPAIN ARENA MEDIA
Barcelona
SPAIN
B07 Use of Digital Platforms
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
ADIDAS YUNG 90S CAMPAIGN
ADIDAS / ADIDAS YUNG 90S WEBSITE
MEDIAMONKS Hilversum THE NETHERLANDS OPINIONATED
Portland
USA MEDIAMONKS
Hilversum
THE NETHERLANDS
AD EXCHANCE
HANS ANDERS / RETAIL
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS HANS ANDERS
Gorinchem
THE NETHERLANDS
THE CURIOSITY CLICK
BRIGHTFISH / MEDIA SERVICES
LUCY Brussels BELGIUM LUCY
Brussels
BELGIUM LUCY
Brussels
BELGIUM
GIGATV SNEAKY PREVIEW
VODAFONE / VODAFONE GIGATV
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
TROLLING BANNERS
ACADOMIA / LEARNING SUPPORT
HAVAS Paris FRANCE HAVAS
Paris
HAVAS PARIS SEVEN
FRANCE CLIMAT MEDIA
Paris
FRANCE
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
B08 Use of Mobile & Devices
KFC MCHACK
KFC / KFC FAST FOOD RESTAURANT
OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM
THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM
Hoofddorp
ZIGT
THE NETHERLANDS
ENTER THE MATCH
EUROSPORT / TV
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY MEDIAPLUS
Munich
GERMANY
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY PILOT BERLIN
Hamburg
UNRULY GROUP
GERMANY
B09 Use of Social Platforms
SENSITIVE ROOMS
IKEA / IKEA CORPORATE CSR
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
ITALY
RENAULT TURKEY WHATSAPP BUSINESS CAMPAIGN
RENAULT MAIS TURKEY / RENAULT TURKEY WHATSAPP BUSINESS ACCOUNT
WAVEMAKER İstanbul TURKEY WAVEMAKER
İstanbul
4129GREY
Istanbul
TURKEY WAVEMAKER
İstanbul
TURKEY
PS4GOOD
SONY / SONY PLAYSTATION 4
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
Short List
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
GERMANY
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Gold
DRAGIBUS BLACK FORTUNE
HARIBO / HARIBO
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
RAGING BANNERS
VOO TELECOM / FASTEST INTERNET
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
Silver
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY DDB BERLIN
GERMANY EMETRIQ
Hamburg
MINDSHARE
Frankfurt
GERMANY
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE BETC
Paris
FRANCE
Bronze
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY FUSE
Düsseldorf
OMD GERMANY
Düsseldorf
AREASOLUTIONS
Hamburg
GERMANY
Bronze
#TAKEMEMEHOME
PEDIGREE® / MARS LLC / PEDIGREE® THE ADOPTION DRIVE
BBDO Moscow RUSSIA BBDO
Moscow
RUSSIA MEDIACOM
Moscow
RUSSIA
I'M SAVING
SATS / FITNESS CHAIN
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
B10 Use of Technology
AI VERSUS
TV RAIN / TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
RUSSIA
UKRAINE
VOSKHOD
Ekaterinburg
RUSSIA
BEWARE OF BOTS
SKILLBOX / "UX DESIGN." ONLINE COURSE BY SKILLBOX & MICHAEL JANDA
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA POSSIBLE MOSCOW
RUSSIA
SAVE FOR AWARDS. THE UNDERCOVER RECRUITMENT AD
INNOCEAN BERLIN / RECRUITMENT
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
GERMANY
C01 Use of Data Driven Insight
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY MEDIAPLUS
Munich
GERMANY
C02 Use of Real-time Data
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE HAVAS
Paris
FRANCE HAVAS MEDIA
Paris
FRANCE
C03 Data Driven Targeting
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
Bronze
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY MEDIAPLUS
Munich
GERMANY
D01 Use of Brand or Product Integration into a Programme or Platform
MASTERCHEF HACK
NESTLÉ / MAGGI
WAVEMAKER HUNGARY Budapest HUNGARY WAVEMAKER HUNGARY
Budapest
HUNGARY WAVEMAKER HUNGARY
Budapest
HUNGARY
KFC X SPOTIFY
KFC / FAST FOOD
SID LEE Paris FRANCE SID LEE
Paris
FRANCE CARAT
Paris
FRANCE
DAZN EXCLUSIVE PARTNERSHIP
VOLKSWAGEN / VOLKSWAGEN
PHD Milan ITALY PHD
Milan
ITALY PHD
Milan
ITALY
NATIVE AUDIO CONCEPT
ODDSET / SPORTS BETTING
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY MEDIAPLUS
Munich
GERMANY
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS
McCANN LONDON
FRANCE
UNITED KINGDOM
CONDÉ NAST INTERNATIONAL
London
UNITED KINGDOM
Short List
FINISH KADIN SERIES INTEGRATION CAMPAIGN
FINISH / RECKITT BENCKISER / DISHWASHING DETERGENT
HAVAS MEDIA TURKEY Istanbul TURKEY HAVAS MEDIA TURKEY
Istanbul
HAVAS ISTANBUL
Istanbul
CIRCUS
Istanbul
TURKEY HAVAS MEDIA TURKEY
Istanbul
TURKEY
Silver
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
PROXIMITY
Paris
FRANCE TF1
Boulogne-Billancourt
FRANCE TÉLÉVISIONS
Paris
M6 UNLIMITED
Neuilly-sur-Seine
FRANCE
Short List
D02 Use of Branded Content created for Digital or Social
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
GERMANY
Short List
TECSESTI VLOGS
ALBALACT / ALBALACT
McCANN BUCHAREST ROMANIA MRM//McCANN BUCHAREST
ROMANIA ZENITH
Bucharest
ROMANIA
STORYTIME
TELEKOM ROMANIA / STORYTIME APP
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA
VW STORIES
VOLKSWAGEN / VOLKSWAGEN
DDB PARIS FRANCE DDB PARIS
FRANCE
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY DDB BERLIN
GERMANY EMETRIQ
Hamburg
MINDSHARE
Frankfurt
GERMANY
CHOOSE YOUR FUTURE
EUROPEAN PARLIAMENT / EUROPEAN PARLIAMENT ELECTION
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK OGILVY & SOCIAL.LAB BELGIUM
Brussels
BELGIUM
THE ARRIVALS
SAS / SAS
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK MINDSHARE
Copenhagen
DENMARK
Short List
E01 Use of Integrated Media
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA
Short List
ORGANIC ORGANIC ORGANIC
HOK-ELANTO / S-MARKET
HOK-ELANTO Helsinki FINLAND TBWA\HELSINKI
FINLAND CARAT
Helsinki
FINLAND