Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Grand Prix
A05 Media / Entertainment
THE CANCER COVER
KK
KK MAGAZINE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT Oslo NORWAY
Short List
THE LAST EVER ISSUE
GAZETA.PL, BNP PARIBAS, MASTERCARD
THE LAST EVER ISSUE
WAVEMAKER Warsaw POLAND VMLY&R POLAND
Warsaw
POLAND WAVEMAKER Warsaw POLAND
Short List
A07 Not-for-profit / Charity / Governemt
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS
FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT Oslo NORWAY
Short List
LET WHAT'S INSIDE OUT
CALM (CAMPAIGN AGAINST LIVING MISERABLY)
CHARITY
HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Short List
B01 Use of TV & Other Screens
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE
CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
PROXIMITY
Paris
FRANCE TF1 Boulogne-Billancourt FRANCE
Silver
FINISH 'KADIN' INTEGRATION
RECKITT BENCKISER- FINISH
FINISH QUANTUM
RECKITT BENCKISER İstanbul TURKEY HAVAS ISTANBUL
Istanbul
TURKEY HAVAS ISTANBUL Istanbul TURKEY
Bronze
B03 Use of Print / Outdoor
THE CANCER COVER
KK
KK MAGAZINE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT Oslo NORWAY
Short List
THE NON-ISSUE
L'ORÉAL PARIS
AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS
McCANN LONDON
FRANCE
UNITED KINGDOM
CONDÉ NAST INTERNATIONAL London UNITED KINGDOM
Short List
I (DIS)OWN MY CHILD
‘DA SE ZNA’ LGBT+NGO
‘DA SE ZNA’ LGBT+NGO
McCANN BELGRADE SERBIA McCANN BELGRADE
SERBIA UM Belgrade SERBIA
Short List
THE CAR KEY TO PUBLIC TRANSPORT
BRUSSELS PUBLIC TRANSPORT
BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM INITIATIVE MEDIA Hoeilaart BELGIUM
Short List
#FRANCEACCESSIBLE
FRANCE HANDICAP APF
Handicap accessibility awareness
APF FRANCE HANDICAP Paris FRANCE BRAND STATION
Paris
FRANCE BRAND STATION Paris FRANCE
Bronze
B04 Use of Ambient Media: Small Scale
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE BLUE 449 Paris FRANCE
Bronze
GLASSES OF DROUGHT
FINISH / RECKITT BENCKISER
FINISH QUANTUM
RECKITT BENCKISER İstanbul TURKEY HAVAS ISTANBUL
Istanbul
TURKEY
Short List
B05 Use of Ambient Media: Large Scale
THE DEATH OF THE PALM
UN ENVIRONMENT PROTECTION/GRID-WARSAW CENTRE
UN WORLD ENVIRONMENT DAY
SYRENA COMMUNICATIONS Warsaw POLAND SYRENA COMMUNICATIONS
Warsaw
POLAND SYRENA COMMUNICATIONS Warsaw POLAND
Short List
KOSHOGO
KLOOP
NEWS MEDIA
LEO BURNETT MOSCOW RUSSIA LEO BURNETT MOSCOW
RUSSIA
Bronze
B06 Use of Events / Stunts
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE BLUE 449 Paris FRANCE
Short List
CASH EPILEPSY
FONDATION FRANÇAISE POUR LA RECHERCHE SUR L'EPILEPSIE
ORGANIZATION DEDICATED TO EPILEPSY RESEARCH
SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE
Paris
FRANCE SERVICEPLAN HEALTH FRANCE Paris FRANCE
Short List
B07 Use of Digital Platforms
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION
WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
B09 Use of Social Platforms
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Gold
REFURBISHED TWEETS
BACK MARKET
BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE BETC Paris FRANCE
Bronze
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER)
LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY FUSE Düsseldorf GERMANY
Bronze
RAGING BANNERS
VOO TELECOM
FASTEST INTERNET
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
Silver
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS
FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT Oslo NORWAY
Short List
C03 Data Driven Targeting
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS
FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT Oslo NORWAY
Bronze
D01 Use of Brand or Product Integration into a Programme or Platform
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE
CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
PROXIMITY
Paris
FRANCE TF1 Boulogne-Billancourt FRANCE
Short List
FINISH KADIN SERIES INTEGRATION CAMPAIGN
FINISH / RECKITT BENCKISER
DISHWASHING DETERGENT
HAVAS MEDIA TURKEY Istanbul TURKEY HAVAS MEDIA TURKEY
Istanbul
HAVAS ISTANBUL
Istanbul
CIRCUS
Istanbul
TURKEY HAVAS MEDIA TURKEY Istanbul TURKEY
Silver
THE NON-ISSUE
L'ORÉAL PARIS
AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS
McCANN LONDON
FRANCE
UNITED KINGDOM
CONDÉ NAST INTERNATIONAL London UNITED KINGDOM
Short List
D02 Use of Branded Content created for Digital or Social
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH
BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY Munich GERMANY
Short List
THE ARRIVALS
SAS
SAS
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK MINDSHARE Copenhagen DENMARK
Short List
E01 Use of Integrated Media
WE ARE SIBERIA
S7 AIRLINES
S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA TUTKOVBUDKOV Volgograd RUSSIA
Short List
AWESOME WEEK
WARNER BROS.
THE LEGO MOVIE 2
PHD London UNITED KINGDOM PHD
London
UNITED KINGDOM PHD London UNITED KINGDOM
Gold
F01 Excellence in Media Insights & Strategy
GREEN DAWN
UBISOFT
THE DIVISION 2
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
F03 Excellence in Media Execution
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE
CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
PROXIMITY
Paris
FRANCE TF1 Boulogne-Billancourt FRANCE
Short List
THE CANCER COVER
KK
KK MAGAZINE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT Oslo NORWAY
Short List
G02 Challenger Brand
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE BLUE 449 Paris FRANCE
Silver
G04 Social Behaviour & Cultural Insight
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY MEDIAPLUS Munich GERMANY
Short List
FORTE FEMME
FORTE BANK
BANKING SERVICES
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA KOMBINAT Almaty KAZAKHSTAN
Short List
LOFI BEATS SUICIDE
VICE UK
VICE UK
McCANN LONDON UNITED KINGDOM McCANN LONDON
Reading
COLLEGE MUSIC
UNITED KINGDOM VICE London UNITED KINGDOM
Silver
KOSHOGO
KLOOP
NEWS MEDIA
LEO BURNETT MOSCOW RUSSIA LEO BURNETT MOSCOW
RUSSIA
Gold
G05 Breakthrough on a Budget
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY
EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY MULLENLOWE ISTANBUL TURKEY
Short List
THE NOT BIG MACS
BURGER KING
HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
LET WHAT'S INSIDE OUT
CALM (CAMPAIGN AGAINST LIVING MISERABLY)
CHARITY
HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Short List
KOSHOGO
KLOOP
NEWS MEDIA
LEO BURNETT MOSCOW RUSSIA LEO BURNETT MOSCOW
RUSSIA
Short List