Title Brand Product / Service Entrant Company Location Media Placement Location Award
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Grand Prix
A05 Media / Entertainment
THE CANCER COVER
KK / KK MAGAZINE
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Short List
THE LAST EVER ISSUE
GAZETA.PL, BNP PARIBAS, MASTERCARD / THE LAST EVER ISSUE
WAVEMAKER Warsaw POLAND WAVEMAKER Warsaw POLAND
Short List
A07 Not-for-profit / Charity / Governemt
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Short List
LET WHAT'S INSIDE OUT
CALM (CAMPAIGN AGAINST LIVING MISERABLY) / CHARITY
HAVAS LONDON UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Short List
B01 Use of TV & Other Screens
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
CLM BBDO Paris FRANCE TF1 Boulogne-Billancourt FRANCE
Silver
FINISH 'KADIN' INTEGRATION
RECKITT BENCKISER- FINISH / FINISH QUANTUM
RECKITT BENCKISER İstanbul TURKEY HAVAS ISTANBUL Istanbul TURKEY
Bronze
B03 Use of Print / Outdoor
THE CANCER COVER
KK / KK MAGAZINE
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Short List
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT
McCANN PARIS FRANCE CONDÉ NAST INTERNATIONAL London UNITED KINGDOM
Short List
I (DIS)OWN MY CHILD
‘DA SE ZNA’ LGBT+NGO / ‘DA SE ZNA’ LGBT+NGO
McCANN BELGRADE SERBIA UM Belgrade SERBIA
Short List
THE CAR KEY TO PUBLIC TRANSPORT
BRUSSELS PUBLIC TRANSPORT / BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM INITIATIVE MEDIA Hoeilaart BELGIUM
Short List
#FRANCEACCESSIBLE
FRANCE HANDICAP APF / Handicap accessibility awareness
APF FRANCE HANDICAP Paris FRANCE BRAND STATION Paris FRANCE
Bronze
B04 Use of Ambient Media: Small Scale
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE BLUE 449 Paris FRANCE
Bronze
GLASSES OF DROUGHT
FINISH / RECKITT BENCKISER / FINISH QUANTUM
RECKITT BENCKISER İstanbul TURKEY
Short List
B05 Use of Ambient Media: Large Scale
THE DEATH OF THE PALM
UN ENVIRONMENT PROTECTION/GRID-WARSAW CENTRE / UN WORLD ENVIRONMENT DAY
SYRENA COMMUNICATIONS Warsaw POLAND SYRENA COMMUNICATIONS Warsaw POLAND
Short List
KOSHOGO
KLOOP / NEWS MEDIA
LEO BURNETT MOSCOW RUSSIA
Bronze
B06 Use of Events / Stunts
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE BLUE 449 Paris FRANCE
Short List
CASH EPILEPSY
FONDATION FRANÇAISE POUR LA RECHERCHE SUR L'EPILEPSIE / ORGANIZATION DEDICATED TO EPILEPSY RESEARCH
SERVICEPLAN HEALTH FRANCE Paris FRANCE SERVICEPLAN HEALTH FRANCE Paris FRANCE
Short List
B07 Use of Digital Platforms
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY
Short List
B09 Use of Social Platforms
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY
Gold
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC Paris FRANCE
Bronze
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY FUSE Düsseldorf GERMANY
Bronze
RAGING BANNERS
VOO TELECOM / FASTEST INTERNET
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM
Silver
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Short List
C03 Data Driven Targeting
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Bronze
D01 Use of Brand or Product Integration into a Programme or Platform
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
CLM BBDO Paris FRANCE TF1 Boulogne-Billancourt FRANCE
Short List
FINISH KADIN SERIES INTEGRATION CAMPAIGN
FINISH / RECKITT BENCKISER / DISHWASHING DETERGENT
HAVAS MEDIA TURKEY Istanbul TURKEY HAVAS MEDIA TURKEY Istanbul TURKEY
Silver
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT
McCANN PARIS FRANCE CONDÉ NAST INTERNATIONAL London UNITED KINGDOM
Short List
D02 Use of Branded Content created for Digital or Social
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich GERMANY
Short List
THE ARRIVALS
SAS / SAS
&CO Copenhagen DENMARK MINDSHARE Copenhagen DENMARK
Short List
E01 Use of Integrated Media
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV Volgograd RUSSIA
Short List
AWESOME WEEK
WARNER BROS. / THE LEGO MOVIE 2
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
Gold
F01 Excellence in Media Insights & Strategy
GREEN DAWN
UBISOFT / THE DIVISION 2
DDB PARIS FRANCE
Short List
F03 Excellence in Media Execution
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
CLM BBDO Paris FRANCE TF1 Boulogne-Billancourt FRANCE
Short List
THE CANCER COVER
KK / KK MAGAZINE
TRY REKLAME Oslo NORWAY TRY OPT Oslo NORWAY
Short List
G02 Challenger Brand
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE BLUE 449 Paris FRANCE
Silver
G04 Social Behaviour & Cultural Insight
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS Munich GERMANY
Short List
FORTE FEMME
FORTE BANK / BANKING SERVICES
VOSKHOD Ekaterinburg RUSSIA KOMBINAT Almaty KAZAKHSTAN
Short List
LOFI BEATS SUICIDE
VICE UK / VICE UK
McCANN LONDON UNITED KINGDOM VICE London UNITED KINGDOM
Silver
KOSHOGO
KLOOP / NEWS MEDIA
LEO BURNETT MOSCOW RUSSIA
Gold
G05 Breakthrough on a Budget
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL TURKEY
Short List
THE NOT BIG MACS
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN
Short List
LET WHAT'S INSIDE OUT
CALM (CAMPAIGN AGAINST LIVING MISERABLY) / CHARITY
HAVAS LONDON UNITED KINGDOM HAVAS MEDIA London UNITED KINGDOM
Short List
KOSHOGO
KLOOP / NEWS MEDIA
LEO BURNETT MOSCOW RUSSIA
Short List

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.