Title Brand Product / Service Entrant Company Location Production Location Award
A01 Activation by Location
ROAD TALES
VOLKSWAGEN / VOLKSWAGEN ROAD TALES
ISOBAR Amsterdam THE NETHERLANDS ISOBAR Amsterdam / ROBOT KITTENS Hilversum THE NETHERLANDS
Gold
A02 AR
PAY IT FORWARD
THE BIG ISSUE / THE BIG ISSUE
FCB INFERNO London UNITED KINGDOM ARCHER'S MARK London UNITED KINGDOM
Bronze
A03 New Realities & Voice Activation
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY SKILLS.APP London UNITED KINGDOM
Short List
ADDRESS THE FUTURE
CARLINGS / THE DIGITAL COLLECTION
VIRTUE Copenhagen DENMARK VIRTUE Copenhagen DENMARK
Bronze
A06 Data / Insight
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY SPIRABLE London UNITED KINGDOM
Short List
A07 Innovative use of Technology
STORYSIGN
HUAWEI / HUAWEI
FCB INFERNO London UNITED KINGDOM DOG EAT DOG London / TENTHREE EDITING London UNITED KINGDOM
Short List
B02 Mobile Apps
STORYSIGN
HUAWEI / HUAWEI
FCB INFERNO London UNITED KINGDOM DOG EAT DOG London / TENTHREE EDITING London UNITED KINGDOM
Grand Prix
B03 Social for Mobile
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE MAKEMEPULSE Paris / PRESS PLAY ON TAPE Paris FRANCE
Short List
C01 Integrated Mobile Campaigns
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY SPIRABLE London UNITED KINGDOM
Silver
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE
Short List

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.